Job Descriptions

Advertising copywriters produce words for print, TV, radio and online adverts.;

Advertising account executives provide the link between an advertising agency and its clients.;

Advertising account planners develop and plan advertising campaigns to make sure they reach the right audience.;

Art directors design the visual side of advertising campaigns for all kinds of media including film, TV, web or print.;

Media buyers book advertising space in newspapers and magazines, and on TV, radio and the internet.;

Advertising media planners decide which media is best suited to advertising their client's products or services.;