Retail Manager

Retail managers look after stores, motivate staff to achieve sales targets, organise promotional events and monitor industry trends.

Typical Salary

£20,000 To £70,000

Typical Hours

40 to 42 a week
evenings / weekends / bank holidays managing your own hours

How To Become a Retail Manager

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • a company training scheme

College / University

You could do a degree before applying to join an organisation's management training scheme. Most subjects are accepted but you may have an advantage if you study:

  • business retail management
  • retail marketing
  • 2 to 3 A levels, or equivalent, for a degree
  • You could do a college course, which would teach you some of the skills and knowledge you need in this job. Relevant subjects include:

    • Level 3 Diploma in Retail Skills Management
    • Level 4 Diploma in Retail Management
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
  • 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course
  • Apprenticeship

    You could do a retail manager higher apprenticeship or retail leadership degree apprenticeship.

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
  • Routes into this Career

    You may be able to start as a retail sales assistant and work your way up through promotion to supervisor or department manager.

    You could also get into this job by switching from a managerial post in a related industry like customer service. You would be given training in retail to build on your existing management experience.


    Other Routes

    Many national retailers run graduate trainee management schemes for people with a suitable degree.

    These combine training and mentoring with work placements in different parts of the business to develop your retail knowledge, skills and leadership qualities.

    Skills And Knowledge

    You'll need:

    • customer service skills
    • patience and the ability to remain calm in stressful situations
    • the ability to accept criticism and work well under pressure
    • the ability to work well with others
    • leadership skills
    • to enjoy working with other people
    • sensitivity and understanding
    • the ability to sell products and services
    • to be able to use a computer and the main software packages competently

    Day To Day Tasks

    Your day-to-day tasks may include:

    • managing and motivating teams to increase sales
    • overseeing recruitment and training of staff
    • keeping track of stock and ordering
    • organising sales promotions and in-store events
    • dealing with queries, complaints and feedback from customers
    • analysing sales figures and forecasting future sales
    • maintaining awareness of market trends and monitoring competitors
    • controlling budgets and costs
    • providing reports to senior company executives

    Working Environment

    You could work at a store or in an office.

    Career Path & Progression

    With experience you could progress into area or regional management.

    You could also move into more specialist areas, like customer service, training and operations management.

    Volunteering Opportunities

    Volunteering Opportunities are not listed for this job.

    Tips & Information

    Restrictions & Requirements are not listed for this job.

    Restrictions & Requirements

    Restrictions & Requirements are not listed for this job.

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