Sales Manager

Sales managers organise, coach and lead teams of sales representatives to work towards agreed targets.

Typical Salary

£22,000 To £70,000

Typical Hours

38 to 40 a week
evenings / weekends attending events or appointments

How To Become a Sales Manager

You can get into this job through:

  • a university course
  • an apprenticeship
  • applying directly
  • training with a professional body

College / University

You could do a degree before joining a company as a graduate management trainee. Subjects include:

  • sales and marketing management
  • business management
  • retail marketing
  • 2 to 3 A levels, or equivalent, for a degree
  • Apprenticeship

    You could complete a sales executive higher apprenticeship before applying for a trainee manager job.

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
  • Routes into this Career

    Routes into this Career are not listed for this job.

    You'll need experience in sales and a record of achieving targets. Most employers will consider your sales and management experience, market knowledge and track record to be more important than your academic qualifications.

    You could also be considered for specialist sales management jobs if you have a background in designing or manufacturing the products your team are selling.

    Other Routes

    You could take a professional qualification like those offered by the Institute of Sales Management.

    Qualifications include:

    • Level 4 Award in Managing a Sales Team
    • Level 4 Award in Finance for Sales Managers
    • Level 4 Award in Operational Sales Planning

    Skills And Knowledge

    You'll need:

    • excellent verbal communication skills
    • the ability to sell products and services
    • customer service skills
    • the ability to use your initiative
    • business management skills
    • leadership skills
    • to be flexible and open to change
    • the ability to accept criticism and work well under pressure
    • to be able to use a computer and the main software packages competently

    Day To Day Tasks

    In your day-to-day duties you might:

    • recruit and train sales staff
    • allocate areas to sales reps
    • develop sales strategies and set sales targets
    • provide feedback and coaching to team members
    • monitor the team’s performance and motivate them to reach targets
    • compile and analyse sales figures
    • report back to senior managers
    • keep up to date with products and competitors

    Working Environment

    You could work at a store, in an office, at a client's business or in a contact centre.

    Career Path & Progression

    Career Path & Progression are not listed for this job.

    Volunteering Opportunities

    Volunteering Opportunities are not listed for this job.

    Tips & Information

    Career tips

    In some jobs you could travel around the world to meet customers, so it may be helpful to speak a second language.

    Further information

    You can find out more about becoming a sales manager through the Institute of Sales Management.

    Restrictions & Requirements

    Restrictions & Requirements are not listed for this job.

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