Public Relations Director

Typical Salary

£40,000 To £80,000

Typical Hours

39 to 41 a week

between 8am and 6pm attending events or appointments

How To Become a Public Relations Director

You can get into this job through:

a university course
working towards this role
applying directly

College / University

You could do a degree or postgraduate qualification in public relations, communications or marketing before joining an agency.

2 to 3 A levels, or equivalent, for a degree

a degree in a relevant subject for postgraduate study

Apprenticeship

Apprenticeship are not listed for this job.

Routes into this Career

You could join a public relations firm as a manager and with experience, work your way up to become a company director.

You could apply to become a public relations (PR) director if you've got several years' experience at senior management level in PR, marketing or communications.

Other Routes

Other Routes are not listed for this job.

Skills And Knowledge

You'll need:

knowledge of media production and communication
customer service skills
the ability to use your initiative
knowledge of English language
to be thorough and pay attention to detail
persistence and determination
excellent verbal communication skills
to be flexible and open to change
to be able to use a computer and the main software packages competently

Day To Day Tasks

Your day-to-day duties may include:

planning and delivering communications campaigns for clients
raising awareness of your organisation and its aims
communicating messages through online, print and broadcast media
managing relationships with clients and sub-contracted agencies
reporting to the organisation’s board or owner
representing the organisation at conferences, events and in the media
keeping up to date with media stories and trends
managing budgets

Working Environment

You could work in an office or at a client's business.

You may need to wear smart business dress.

Career Path & Progression

You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.

You could also work as a PR consultant, advising corporate clients on communications strategy and policy.

Volunteering Opportunities

Volunteering Opportunities are not listed for this job.

Tips & Information

Further information

You can find out more about a career in public relations from the Public Relations & Communications Association and the Chartered Institute of Public Relations.

Restrictions & Requirements

Restrictions & Requirements are not listed for this job.