Marketing Executive

Typical Salary

£18,000 To £35,000

Typical Hours

37 to 39 a week

evenings / weekends occasionally

How To Become a Marketing Executive

You can get into this job through:

a university course
an apprenticeship
working towards this role
applying directly
specialist courses run by professional bodies

College / University

You can do a foundation degree, higher national diploma or degree in:

marketing communications
advertising
business and management
psychology
humanities

1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma

2 to 3 A levels, or equivalent, for a degree

Apprenticeship

You can get into this role through a marketing assistant advanced apprenticeship, or higher apprenticeship as a marketing executive.

5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Routes into this Career

You could join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive.

You can apply directly to employers if you've got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some employers may ask for a degree qualification though it's not always essential.

Other Routes

You can do professional qualifications offered by The Chartered Institute of Marketing and the Institute of Data and Marketing, which may help your job prospects.

You can also get a communications qualification from the Chartered Institute of Public Relations.

These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.

Skills And Knowledge

You'll need:

the ability to sell products and services
knowledge of English language
the ability to use your initiative
leadership skills
maths knowledge
customer service skills
business management skills
ambition and a desire to succeed
to be able to use a computer and the main software packages confidently

Day To Day Tasks

In your day-to-day tasks you may:

research customer thoughts and feelings and market trends to inform campaigns
develop working relationships with clients
write and edit content for print
understand brand guidelines and check they are followed
organise and promote events
create and plan marketing campaigns
manage campaign content for social media and websites

Working Environment

You could work in an office or at a client's business.

Career Path & Progression

With experience, you could become a marketing manager.

You can use the skills you develop as a marketing executive to move into digital marketing, if you're interested in that career.

You could also become a freelance marketing consultant, or work in advertising, sales or public relations and communications.

Volunteering Opportunities

You could get good, basic experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Tips & Information

Professional and industry bodies

You can join The Chartered Institute of Marketing and the The Institute of Data and Marketing to do professional qualifications and to make industry contacts.

Further information

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

Restrictions & Requirements

Restrictions & Requirements are not listed for this job.