Marketing Director

Typical Salary

£55,000 To £100,000

Typical Hours

38 to 40 a week

evenings / weekends attending events or appointments

How To Become a Marketing Director

You can get into this job through:

a university course
an apprenticeship
working towards this role
specialist courses run by professional bodies

College / University

Many marketing directors start by completing a degree like:

marketing
communications
advertising
business and management
psychology

5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English

3 A levels or equivalent

Apprenticeship

You may be able to begin your career by completing a marketing manager degree apprenticeship before moving on to become a director.

4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Routes into this Career

You can become a director if you have several years' experience in senior management with a marketing company or department, handling major accounts and dealing with marketing strategies and campaigns.

Other Routes

You could do a professional qualification through The Chartered Institute of Marketing, the Chartered Institute of Public Relations and the Institute of Data and Marketing, which may help you to move into a director's role. You'll need a lot of experience in marketing or a related job like sales management to do this.

You could also complete a business qualification through the Institute of Leadership and Management or at your local college. This may not be essential though could help when looking for jobs.

Skills And Knowledge

You'll need:

the ability to sell products and services
excellent verbal communication skills
the ability to use your initiative
leadership skills
customer service skills
business management skills
maths knowledge
to be thorough and pay attention to detail
to be able to use a computer and the main software packages confidently

Day To Day Tasks

In your day-to-day duties you may:

plan the long-term development of your company and brand
oversee brand marketing campaigns
work closely with the sales and creative teams
manage relationships with corporate partners
assess market trends and keep campaigns up to date
review your company's financial forecasts and set targets
attend meetings, conferences and marketing events
manage budgets

Working Environment

You could work at a client's business or in an office.

You may need to wear smart business dress.

Career Path & Progression

With experience, you could move to a bigger company or work as a marketing consultant, advising corporate clients how to develop their brands.

Volunteering Opportunities

Volunteering Opportunities are not listed for this job.

Tips & Information

Career tips

An excellent understanding of social media will be vital for most jobs.

Professional and industry bodies

You may find it useful to join organisations like the The Chartered Institute of Marketing and the Institute of Data and Marketing for professional recognition, training opportunities and to make industry contacts.

Further information

You can find out more about careers in marketing from The Chartered Institute of Marketing.

Restrictions & Requirements

Restrictions & Requirements are not listed for this job.