Market Researcher

Typical Salary

£14,000 To £24,000

Typical Hours

26 to 28 variable

evenings / weekends flexibly

How To Become a Market Researcher

You can get into this job through:

a college course
an apprenticeship
applying directly
specialist courses run by a professional body

College / University

You could do a college course, which may be useful when looking for a job. Courses include:

Level 1 Certificate in Customer Service
Level 2 Certificate in Principles of Working in Customer Service
Level 2 Certificate in Principles of Marketing

2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course

2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course

Apprenticeship

You could get into this job through an intermediate apprenticeship in marketing.

some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship

Routes into this Career

Routes into this Career are not listed for this job.

You could apply directly for jobs. Experience in marketing or customer service may give you an advantage. Employers will be more interested in your personality, your enthusiasm and your communication skills.

Other Routes

You can do market research courses through The Market Research Society, which may help you get into this job.

Skills And Knowledge

You'll need:

maths knowledge
to be thorough and pay attention to detail
knowledge of English language
analytical thinking skills
the ability to use your initiative
the ability to work well with others
to be flexible and open to change
excellent verbal communication skills
to be able to use a computer and the main software packages competently

Day To Day Tasks

Your day-to-day duties may include:

going up to people in the street, phoning them or visiting them at home
persuading people to take part in a survey
asking people questions and possibly video them
recording people’s answers
organising the results and passing them to your supervisor

Working Environment

You could work from home or in a contact centre.

Career Path & Progression

With experience, you could become a supervisor or area fieldwork manager. You could also become a research assistant in a market research agency or social research organisation.

Volunteering Opportunities

Volunteering Opportunities are not listed for this job.

Tips & Information

Career tips

Experience in sales or marketing could help you get into this career.

Further information

You'll find more advice about working in market research through The Market Research Society.

Restrictions & Requirements

Restrictions & Requirements are not listed for this job.