Market Research Data Analyst

Typical Salary

£22,000 To £60,000

Typical Hours

37 to 39 a week

evenings occasionally

How To Become a Market Research Data Analyst

You can get into this job through:

a university course
an apprenticeship
working towards this role
a graduate training scheme
specialist courses run by professional bodies

College / University

You'll usually need a degree or postgraduate qualification that includes data analysis, like:

maths and statistics
marketing and analytics
business and marketing
data science

2 or 3 A levels, or equivalent, including maths

a degree in a relevant subject for postgraduate study

Apprenticeship

You may be able to start by doing a higher apprenticeship as a data analyst.

5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Routes into this Career

You could start as a research assistant, and move into statistical work after getting more experience and doing qualifications while you work.

The Market Research Society offers training courses at different levels, depending on your job role and responsibilities.

Other Routes

You could apply for a place on a graduate training scheme with a market research company and start as a junior analyst. You'll need a relevant degree or postgraduate qualification to apply.

You could get a marketing qualification like those offered by the Chartered Institute of Marketing, which often include a market research focus.

Skills And Knowledge

You'll need:

analytical thinking skills
to be thorough and pay attention to detail
the ability to use your initiative
excellent verbal communication skills
customer service skills
maths knowledge
ambition and a desire to succeed
business management skills
to be able to use a computer and the main software packages competently

Day To Day Tasks

In your day-to-day duties you may:

speak to clients to understand their needs
write proposals, describing how research will be carried out
manage relationships with clients
advise researchers about survey methods and design
project-manage teams
check the quality of the data collected
analyse the data using statistical software programs and techniques, spreadsheets and computer models
present results in a useful way, through talks, written reports, graphs and tables
explain findings to market research executives

Working Environment

You could work in an office.

Career Path & Progression

With experience, you could progress into management, or become a self-employed market research consultant.

Volunteering Opportunities

Volunteering Opportunities are not listed for this job.

Tips & Information

Career tips

Knowledge of social media analytics will be useful.

Professional and industry bodies

You could join the Royal Statistical Society and The Market Research Society, for professional recognition and training opportunities.

Further information

You can find out more about working in market research from:

Restrictions & Requirements

Restrictions & Requirements are not listed for this job.