Web Content Manager

Typical Salary

£25,000 To £55,000

Typical Hours

35 to 40 a week

evenings occasionally

How To Become a Web Content Manager

You can get into this job through:

a university course
a college course
an apprenticeship
working towards this role

College / University

You may have an advantage if you do a degree in:

journalism
English
digital media
marketing

2 to 3 A levels, or equivalent, for a degree

You could take a college course, which may help you to get a trainee manager's job. Courses include:

Level 4 Diploma in Creative and Digital Media
Level 4 Certificate in Professional Marketing

1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course

Apprenticeship

You could do a digital and technology solutions professional degree apprenticeship.

4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

Routes into this Career

You may be able to work your way up from a digital content editor role. You'll find it easier to get work if you've got examples of your writing, like articles, blogs or freelance content work.

You'll also need to show you've got experience of:

managing content team staff
designing and managing a content strategy
writing style guides
assessing content to make sure it meets user needs
monitoring marketing campaigns like social media and online advertising
creating guidelines on copyright, privacy and web accessibility
agile project management
HTML, markdown, and web content management systems (CMS)
search engine optimisation (SEO) and web measurement tools like Google Analytics
building relationships with partners and stakeholders

Other Routes

Other Routes are not listed for this job.

Skills And Knowledge

You'll need:

knowledge of computer operating systems, hardware and software
to be thorough and pay attention to detail
the ability to use your initiative
excellent verbal communication skills
knowledge of English language
analytical thinking skills
the ability to come up with new ways of doing things
the ability to think clearly using logic and reasoning
to be able to use a computer and the main software packages confidently

Day To Day Tasks

Your day-to-day tasks may include:

using metrics and feedback from users to design and plan content
researching and writing text for a target audience
editing and proofreading existing text
publishing digital content using a CMS
monitoring and posting replies to online message boards and dealing with email enquiries
developing new content and editorial guidelines
attending content planning and commissioning meetings with other departments or clients
creating and monitoring social media output and feedback
making sure web pages are picked up by search engines (search engine optimisation)
reporting on website performance and content popularity
training new staff to produce and edit content

Working Environment

You could work from home, at a client's business or in an office.

Career Path & Progression

You could progress into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.

Volunteering Opportunities

Volunteering Opportunities are not listed for this job.

Tips & Information

Further information

You can get more advice on working in web content from:

Restrictions & Requirements

Restrictions & Requirements are not listed for this job.