Web Content Editor

Web content editors research, write and manage an organisation’s online content, including text, images, video and other media.

Typical Salary

£22,000 To £37,250

Typical Hours

35 to 40 a week
evenings occasionally

How To Become a Web Content Editor

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role

College / University

You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing
  • 2 to 3 A levels, or equivalent, for a degree
  • You could take a college course to get some of the skills you'll need when looking for a job. Courses include:

    • A level English
    • Level 3 Diploma in Creative and Digital Media
    • Level 3 Diploma in Digital Marketing
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
  • Apprenticeship

    You could do an advanced apprenticeship as a junior content producer.

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • Routes into this Career

    You may be able to train on the job in a digital editorial assistant role. You’ll find it easier to get a job if you've got examples of your work, like online articles and blog or forum contributions.

    Some employers may expect you to have experience of the subject or insight about the audiences the website is aimed at.

    You'll also usually need to show you’ve experience of:

    • writing to a style guide, including using plain English
    • identifying user needs
    • using project management methods like agile
    • working on marketing campaigns like email and online advertising
    • using guidelines on copyright, privacy and web accessibility
    • basic HTML
    • web content management systems (CMS)
    • search engine optimisation (SEO) and web measurement tools like Google Analytics

    Other Routes

    Other Routes are not listed for this job.

    Skills And Knowledge

    You'll need:

    • knowledge of English language
    • knowledge of media production and communication
    • the ability to read English
    • excellent verbal communication skills
    • to be thorough and pay attention to detail
    • excellent written communication skills
    • the ability to work well with others
    • to be flexible and open to change
    • to be able to use a computer and the main software packages competently

    Day To Day Tasks

    Your day-to-day duties might include:

    • working with the client, using test sites to see which ideas best suit their needs
    • building the framework or 'architecture' of the site
    • making sure the new site can be smoothly integrated into the client's existing network
    • working on the site's appearance
    • dealing with user access and security
    • testing the site under construction to find and fix any problems

    Working Environment

    You could work from home, at a client's business or in an office.

    Career Path & Progression

    With experience, you could move into editorial team management or general information management roles.

    You could also work on a freelance basis, and set up your own business.

    With further training, you may have the option to move into related areas, like website development, design or training.

    Volunteering Opportunities

    Volunteering Opportunities are not listed for this job.

    Tips & Information

    Further information

    You can get more details about working in web content from Tech Future Careers and the Society for Editors and Proofreaders.

    You can find out more about creative careers from Discover Creative Careers.

    Restrictions & Requirements

    Restrictions & Requirements are not listed for this job.

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