Digital Product Owner

Typical Salary

£39,000 To £65,000

Typical Hours

37 to 39 a week

evenings occasionally

How To Become a Digital Product Owner

You can get into this job through:

a university course
an apprenticeship
working towards this role
specialist courses run by private training organisations

College / University

You could do a degree or postgraduate award in:

computing
project management
business management
marketing

2 to 3 A levels, or equivalent, for a degree

a degree in a relevant subject for postgraduate study

Apprenticeship

You could start by doing a project manager degree apprenticeship.

4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

Routes into this Career

You could start out in an associate product owner role. You'll usually need to have some relevant work experience in a job like:

product marketing
software development
customer experience
user experience (UX) design

When you're looking for work, most employers will expect you to have:

an understanding of online user behaviours
knowledge of search engine optimisation (SEO), analytics, UX, design and marketing
experience in helping a business make major changes in digital
knowledge of agile project management methodologies like Scrum, Kanban and Lean

Other Routes

If you do not have any relevant work experience, you could:

develop some technical skills so that you understand basic design and data analysis
study online resources about the role of product management
take a specialist course in product management
join online product management communities for tips and networking opportunities

Skills And Knowledge

You'll need:

knowledge of computer operating systems, hardware and software
to be thorough and pay attention to detail
customer service skills
the ability to use your initiative
the ability to work well with others
maths knowledge
excellent verbal communication skills
analytical thinking skills
to have a thorough understanding of computer systems and applications

Day To Day Tasks

On a daily basis you might be:

involving your teams in development and planning
representing users by taking their feedback to help improve the product
working with user experience (UX) design specialists to make sure the product is something that people like and is easy to use
developing business cases and user stories for new features
working with the design team to draft first versions of your product or service
keeping people informed about your product
managing less experienced product managers and supporting their development
producing reports on the performance of the product

Working Environment

You could work in an office or at a client's business.

Career Path & Progression

With experience, you could apply for a more senior role like head of product or senior product manager.

You could also move into general senior management positions.

Some product managers become self-employed.

Volunteering Opportunities

Volunteering Opportunities are not listed for this job.

Tips & Information

Further information

You can find out more about working in the digital industry from Tech Future Careers.

Restrictions & Requirements

Restrictions & Requirements are not listed for this job.