Marketing Manager

Typical Salary

£25,000 To £55,000

Typical Hours

37 to 40 a week

evenings / weekends attending events or appointments

How To Become a Marketing Manager

You could get into this job through:

a university course
an apprenticeship
working towards this role
applying directly

College / University

You could do a higher national diploma or degree in:

marketing
business management
digital marketing
advertising

1 or 2 A levels, or equivalent, for a higher national diploma

2 to 3 A levels, or equivalent, for a degree

Apprenticeship

You could do a marketing manager higher or degree apprenticeship.

4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Routes into this Career

You could start as a marketing executive and complete a qualification while you're working. You could also come to this role after working as a digital marketing manager or communications manager.

When you've got experience, you could take qualifications offered by professional bodies, like The Chartered Institute of Marketing, the Chartered Institute of Public Relations and the Institute of Data and Marketing, to help you move into management jobs.

You could apply directly for management jobs if you've got experience in a related area like sales management, advertising, communications or public relations.

It would also be helpful for you to have experience of working in a large organisation.

Other Routes

Other Routes are not listed for this job.

Skills And Knowledge

You'll need:

the ability to sell products and services
excellent verbal communication skills
the ability to use your initiative
to be thorough and pay attention to detail
leadership skills
maths knowledge
business management skills
customer service skills
to be able to use a computer and the main software packages confidently

Day To Day Tasks

In your day-to-day tasks you could:

create marketing and social media strategies and guidelines
manage a team of marketing executives
plan and manage the launch of new products and services
set budgets, targets and timelines
oversee and approve campaign content and communications
work with in-house or outside agencies to produce successful campaigns
organise and attend events to meet new and existing clients
report on the effectiveness of campaigns

Working Environment

You could work in an office or at a client's business.

Career Path & Progression

With experience, you could become a regional manager or marketing director. You could also become a brand or account director.

Another option is to work as a freelance marketing consultant.

Volunteering Opportunities

Volunteering Opportunities are not listed for this job.

Tips & Information

Professional and industry bodies

You could join The Chartered Institute of Marketing for professional development and training opportunities.

Further information

You can find out more about marketing careers from The Chartered Institute of Marketing and the The Institute of Data and Marketing.

Restrictions & Requirements

Restrictions & Requirements are not listed for this job.