Digital Marketer

Typical Salary

£20,000 To £50,000

Typical Hours

37 to 39 a week

evenings occasionally

How To Become a Digital Marketer

You can get into this job through:

a university course
a college course
an apprenticeship
working towards this role
specialist courses run by private training organisations

College / University

You could do a higher national diploma or degree in:

marketing
management
business studies
public relations

between 1 and 3 A levels, or equivalent, for a higher national diploma or degree

You could complete a college qualification to help you get your first job. Qualifications include:

Level 2 Certificate in the Principles of Marketing
Level 3 Diploma in Digital Marketing
T Level in Digital Production, Design and Development

2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course

4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths for a T level

Apprenticeship

You could do a:

digital marketer advanced or degree apprenticeship
junior advertising creative advanced apprenticeship

5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Routes into this Career

You could work as a marketing assistant or executive, and then move into a digital marketing role once you've got experience.

Other Routes

You can find short courses on digital copywriting, marketing and mobile marketing through the Institute of Data and Marketing.

You can study for specialist digital marketing qualifications through The Chartered Institute of Marketing. They offer qualifications from introductory to professional level.

You can also get a communications qualification from the Chartered Institute of Public Relations.

These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.

Skills And Knowledge

You'll need:

analytical thinking skills
to be thorough and pay attention to detail
excellent verbal communication skills
the ability to use your initiative
excellent written communication skills
the ability to sell products and services
business management skills
customer service skills
to be able to use a computer and the main software packages confidently

Day To Day Tasks

As a digital marketer, you'll look after different digital products. In your day-to-day tasks you may:

work with clients and other marketing professionals
liaise with external agencies and suppliers
create and update digital content and campaigns
produce regular analytics and reports on digital activities
manage social platforms and e-communications
promote digital services within the organisation
keep up to date with digital trends
undertake competitor and market research

Working Environment

You could work in an office or at a client's business.

Career Path & Progression

With experience, you could specialise in a particular type of digital marketing, like mobile or video marketing.

You could become a senior digital marketing officer or head of online marketing. You could also work as a freelance digital marketing consultant, or move into related areas like advertising, sales, e-commerce or public relations.

Volunteering Opportunities

You could get good, basic experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Tips & Information

Further information

You can get more details about careers and training in digital marketing from The Chartered Institute of Marketing and the Institute of Data and Marketing.

Restrictions & Requirements

Restrictions & Requirements are not listed for this job.