Visitor Attraction General Manager

Visitor attraction general managers look after the operation and finances of an attraction, and the health and safety of staff and visitors.

Typical Salary

£22,000 To £50,000

Typical Hours

39 to 41 a week

evenings / weekends / bank holidays flexibly

How To Become a Visitor Attraction General Manager

You can get into this job through:

a university course
a college course
working towards this role
applying directly

College / University

There is no set entry route to become a visitor attraction general manager but it may be useful to do a relevant foundation degree, higher national diploma or degree in:

tourism
resort management
marketing
business management

1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma

2 to 3 A levels, or equivalent, for a degree

You could work towards this role by doing a subject like a Level 3 Extended Diploma in Leisure and Tourism.

4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course

Apprenticeship

Apprenticeship are not listed for this job.

Routes into this Career

It may be possible to work your way into this job by starting in a customer service or hospitality role, with an attraction, and apply for promotion when you've got enough experience.

You can apply directly for jobs if you've got relevant skills and knowledge. For example, you'll have an advantage if you've worked in visitor attraction management, or have experience in leisure, hospitality, catering or retail management.

Other Routes

Other Routes are not listed for this job.

Skills And Knowledge

You'll need:

business management skills
leadership skills
customer service skills
the ability to use your initiative
the ability to accept criticism and work well under pressure
patience and the ability to remain calm in stressful situations
to be thorough and pay attention to detail
maths knowledge
to be able to use a computer and the main software packages competently

Day To Day Tasks

Your day-to-day duties could include:

managing budgets
working with suppliers, local government, trade bodies and the media
overseeing health and safety procedures
staff training and recruitment
developing new business opportunities

Working Environment

You could work at an information centre, at monuments and castles, in a museum, at an art gallery or at a zoo.

Your working environment may be outdoors some of the time.

You may need to wear a uniform.

Career Path & Progression

Career Path & Progression are not listed for this job.

Volunteering Opportunities

Volunteering Opportunities are not listed for this job.

Tips & Information

Further information

You can find out more about working as a visitor attraction general manager from the Hospitality Guild.

Restrictions & Requirements

You may need a driving licence for some jobs.