**Overview** Combine a passion for marketing and an interest in management with a BA in Marketing and Management at Norwich Business School (NBS). You’ll learn the fundamental aspects of business, and gain the essential skills, knowledge and experience you need to excel in marketing practice. This degree will prepare you for a range of career options in marketing and/or management, including positions in digital marketing, social media , branding, corporate communications, public relations (PR), sales, and market research. This course also provides a great foundation for starting your own business, working as a consultant/freelancer, or as part of a small or medium-sized enterprise (SME) locally, nationally or internationally. You don’t need to have studied marketing or management before to succeed on this degree. You just need to be interested in business, have a curiosity for exploring and creatively developing marketing concepts and campaigns, and be ready to work hard to take your ambitions to the next level. **About This Course** On this degree, course you’ll explore the essential elements of marketing, from a theoretical and practical perspective. Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world. You’ll have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course, you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form. Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year, you’ll be introduced to the fundamentals of business. Then during your second and fourth years, alongside core marketing and management modules, you’ll study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future aims. NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research. **Disclaimer** Course details are subject to change. You should always confirm the details on the provider's website: **www.uea.ac.uk**.

Modules are not listed for this Course.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: NN5A

Institution code: E14

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

GCSE Requirements: GCSE English Language grade 4 or C and GCSE Mathematics grade 4 or C. We welcome a wide range of qualifications - for further information please contact us at https://www.uea.ac.uk/study/enquiries#chat-anchor

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	IELTS score of 6.0 overall with minimum of 5.5 in each component

We welcome applications from students from all academic backgrounds. We require evidence of proficiency in English (including speaking, listening, reading and writing) We will also accept a number of other English language qualifications. Please check our website for details.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
International	18000.0	Year 1

Tuition fees are reviewed annually and subject to increase. Some fees are regulated by the UK government and will be changed in line with advice from them. Fees for continuing students (i.e. those on courses of greater than one year in length) will normally increase annually. This increase will not exceed 4% or the % increase of the UK Government regulated fee whichever is higher. The fee increase is based on the fee for the year that you register. For further information about additional costs for your course and information on fee status please see our website.

Norwich Research Park
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Norwich
NR4 7TJ