Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you. Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time). **Year 1** This year aims to develop a foundation of knowledge and skills in marketing and management. You not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level. Core modules. you will study five core areas of study: Introduction to Business Research The Changing World of Business People, Management and Organisations Marketing Principles Financial Information for Managers Optional modules, you will study a further elective module, which in previous years have included: Economics and Psychology of Decision Making New Venture Creation A foreign language **Year 2** This year aims to develop students’ functional knowledge of marketing. Core modules, a series of core modules which cover the key functional areas of marketing: Strategic Brand Management Integrated Marketing Communications Consumer Psychology Research Methods and Statistics **Year 3** All of our degrees offer you the option of spending your third year gaining practical experience on a business placement. Business placements are a great way to develop your employment marketability and to engage with employers early in their recruitment pipeline. We actively encourage you to explore this as an option within your degree. A placement requires a minimum of forty weeks of work experience and the placement begins in the summer following completion of the second year, and this then becomes the third year of a four-year degree programme. This allows you to really explore and understand your job and to find out if the career or company is for you. You will develop your practical skills, confidence and maturity. You can focus on a specific career path -many employers recruit graduates from their placement programme. You will be able to contextualise your studies better, be more mature in your attitude to work. You may decide to draw on your working experiences and access a more fulfilling dissertation research subject. You will gain invaluable job search and graduate research skills by engaging in the competitive placement recruitment process. To ensure you are getting the most out of your experience, we support your placement in a number of ways: **Year 4** Central to this year is the Dissertation. This allows you to conduct an extended, independent Research Project on a Marketing topic of your own choosing, under the close supervision of an academic member of staff. We review course structures and core content (in light of e.g. external and student feedback) every year, and will publish finalised core requirements for 2021 entry from September 2020. **Tuition fees displayed relate to the 2020/21 academic year. The tuition fees for 2021/22 academic year have not yet been finalised and will be displayed here once approved.** For more information on this course, please see our website.

https://www.dur.ac.uk/resources/faculty.handbook/degrees/frameworks/n509.pdf Please note that the list of optional modules available in any year will vary depending on available teaching staff. The lists above provide an example of the type of modules which may be offered.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N510

Institution code: D86

Campus Name: St Chad's College

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Our contextual offer for this programme is A level BBB/ABC (or equivalent). Grade 7 in GCSE Mathematics, or B in Core Maths if Maths not taken as an A level is essential. To find out if you’re eligible, please visit: www.dur.ac.uk/study/ug/apply/contextualoffers/

Please click the following link to find out more about qualification requirements for this course

https://www.dur.ac.uk/study/ug/apply/entry/

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 87%

Employment after 15 months (Most common jobs): 75%

Go onto work and study: 91%

Republic of Ireland	9250.0	Year 1
Channel Islands	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
International	24500.0	Year 1

Additional Fee Information are not listed for this Course.

The Palatine Centre
Stockton Road
Address3 are not listed for this Course.
Durham
DH1 3LE