Relevant, engaging marketing is critical to the success of any company, service or product. This course will introduce you to the key principles and practice of effective marketing. You will learn how to analyse real business problems, come up with research-informed, creative marketing solutions, create campaigns with realistic and achievable targets and learn how to evaluate the success of your marketing activities. During the course, you’ll gain real-world experience using simulations, case studies and project pitches. You’ll be taught by lecturers with extensive industry expertise and will build the key skills and knowledge to stand out in the field and produce outstanding work. In your first year, you will develop a broad overview through core marketing modules. Optional modules in years two and three allow you to tailor your studies to your interests and career goals – from Global Marketing Strategies to Customer Management, Digital and Direct Marketing and EMarketing. This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), ensuring that you gain experience aligned with the needs of the industry. These accreditations allow you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice). **Key features:** - CIM and IDM accreditations offer opportunities to gain significant exemptions from professional qualifications, depending on your module choice. - Our Fox’s Lair initiative gives you the opportunity to come up with a business idea and pitch it to business executives with a chance to win a financial investment prize. - DMU Works team will help you gain the skills that employers are looking for through placement opportunities with local, national and global companies. Marketing students have landed placement roles with Volvo Group, DHL, Pfizer, FedEx, Rolls-Royce, Bosch and Saint-Gobain. - Our graduates have gone on to careers in globally-renowned organisations. Recent successes include Capita, Bank of Ireland and Vodafone. - Enjoy an international experience with DMU Global. Our Marketing students have previously visited New York-based agency McCann, where they gained insight into advertising in the US.

Year 1 Financial Decision Making Employability, Professionalism and Academic Study Skills An Introduction to Entrepreneurship and Enterprise Introduction to Work and Organisations Marketing Essentials Marketing Decision Making The Digital and Social Media Context of Business Year 2 Marketing Research Consumer Behaviour Brand Management Advertising and Promotion Plus option modules from the following indicative list: Digital and Direct Marketing* International Marketing Sports Marketing Business Law Year 3 The Brand Portfolio or Marketing Dissertation Marketing Planning & Management Plus option modules from the following indicative list: Customer Management EMarketing Global Marketing Strategies Interactive Marketing Campaign* Marketing of Services Retail Marketing Reflective Business Practice** Social Media Marketing Marketing Analytics * Essential for progression towards the IDM Certificate in Direct Marketing ** Only applicable to those students who have undertaken a placement year

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year: Exam: 21% Coursework: 79% These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Chartered Institute of Marketing

Institute of Direct and Digital Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N500

Institution code: D26

Campus Name: Leicester Campus

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	including a minimum of 5.5 in each component

or equivalent

Student satisfaction : 75%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 85%

EU	14250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
International	14250.0	Year 1

Please note that fees for subsequent years of study for continuing students are subject to an annual review. Any increase in fee will be in line with RPI-X (linked to the retail price index) and the fee cap set by the Government.

The Gateway
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Leicester
LE1 9BH