Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms. You’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis. We have embedded sustainability and social responsibility into our curriculum and aim to give you the tools to drive innovation at all stages of the buying process. We will also equip you with the practical skills you will need to take on the challenges of our rapidly evolving industry, in particular the shift in consumer demand from high street to online shopping. **Key features** * DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes. * Work on live projects with industry partners to learn from buying, marketing and creative experts. Previous briefs include sustainable projects with Stella McCartney and Ted Baker, and a trend forecasting project with Next. * Learn how to analyse consumer behaviour in order to develop targeted marketing and promotional campaigns for retailers. * Enhance your career prospects by choosing a year-long placement. Our students have worked at Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill. * Our graduates have gone onto work at companies including Reiss, Next, Marks & Spencer, River Island and Selfridges, while others have started their own successful companies. * Develop highly sought after CAD skills in our state-of-the-art labs to enhance your fashion industry prospects. * Take part in our international experience programme, DMU Global. Students have benefited from trips to Porto, Antwerp, Amsterdam, Hong Kong and New York, meeting key influencers at top fashion brands. * Utilise an award-winning workshop and design space – the Vijay Patel Building – containing specialist facilities to foster fresh ideas and creativity.

First year: • Core Buying 1 • Textile Materials 1 • Fashion Communication (CAD) • Introduction to Fashion Business • Design Cultures 1 Second year: • Core Buying 2 • Fashion Marketing • Fashion Business Innovation • Design Cultures 2 • Fashion Business Entrepreneurship Third year: • Sourcing and Supply • Advance Fashion Marketing • Major Project - Dissertation

Structure: This includes design studio practice, formal lectures, group seminars, tutorials, lab work and practical workshops. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final presentation at the end of the year. Contact hours: You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, phase-tests, essays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: WN25

Institution code: D26

Campus Name: Leicester Campus

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 75%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 85%

EU	14250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
International	14250.0	Year 1

For students registering in the 2022/23 academic year, the fees for this programme are yet to be confirmed. Please note that fees are subject to an annual review. Any increase in fees for Home students would be based upon a review of our provision and in line with the fee cap set by the government. For EU and Overseas students such reviews will be based on a market assessment and communicated to students at least 6-months before any programme commencing. Please visit the tuition fees pages of our website for further information: dmu.ac.uk/funding

The Gateway
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Leicester
LE1 9BH