Marketing is vital for the success of any business. And, if you want a future boosting businesses through positive marketing outcomes, our course - designed in consultation with industry and the professional bodies - will enable you to do just that. You'll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies, and digital communication in the modern business world. Our foundation year will help you reach the right level for taking the rest of the degree, building a solid foundation of skills from which to expand upon. **Why Choose University of Cumbria** You'll enhance your academic learning by doing business practically - whether that's leading a lecture or working alongside real businesses on project-based assignments. Our innovative teaching coupled with 80% practical sessions aims to help you secure the skills you'll need to get a job - plus, have the confidence to adapt and succeed in a rapidly evolving business landscape. - 9/10 of our business graduates are employed or in further study (DLHE 2017) - Graduate with a solid portfolio of work to present to a future employer - Our strong links with regional businesses and with partnerships nationally and internationally boost your placement and employment prospects - Use the latest technology and packages of that in the real business world - Opportunity to work with real businesses on project-based assignments - You get great tutor support and we get to know you because our class sizes are small - Taught by academic tutors, who are current industry consultants and published experts - Tutors conduct international research giving you dynamic and research-informed teaching - Study in a professional and interactive environment at our dedicated Business School - Tailor-make your own course to fit your future career path - We’ll push you to your academic limit, so you graduate being the best you can be You’ll live on our campus in the vibrant student city of Lancaster by the spectacular north west coastline and within an hour of the Lake District National Park and the big cities of Manchester and Liverpool. So, whether you want lively or leisurely in your free time, you’re within reach of both. Our campus is also home to the Centre For Regional Economic Development, where our academics work with local authorities together with large and small organisations to research and analyse contemporary issues affecting local and regional economies in the north of England. So, your studies will benefit from the latest research and best practices. Our graduates have been snapped up by banks and major high-street companies for graduate schemes. So, if you’re looking for a course that’ll give you an edge in business, a great employability profile and current industry-specific business knowledge – this is it. During the course of your degree, you will learn how to critically evaluate the relationships between international business strategy and operational needs, providing creative and innovative solutions through the essential attributes of management and leadership. You will also be shown how to contextualise business management and practice across a range of public, private and third stream organisations in local, regional, national, international and global contexts. There will also be the opportunity to develop your skills in a real-world environment through our sandwich placement programmes.

Foundation year - Compulsory modules: Essential University Skills 1, Contemporary Issues and the Media, Business Innovation, Essential University Skills 2, Leading and Managing Individuals and Organisations, Individual Case Study. Year one - Compulsory modules: Managing People and Organisations, The Business Environment, Introduction to Business Finance, Fundamentals of Business, Principles of Marketing, Management Accounting. Year two - Compulsory modules: Organisational Behaviour, Responsibility, ethics and sustainability in practice, Human Resource Management, Theory and Practice, Sandwich Placement (As appropriate for your target award), Services Marketing, Managing Operations, International Economics. Year three - Compulsory modules: Strategic Analysis, Business Psychology, Global Business, Digital Marketing. Optional modules (subject to availability and demand): Applied Business Research and Analysis, Independent Project, Innovation and Entrepreneurship.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N103

Institution code: C99

Campus Name: Lancaster

Campus code:

The following entry points are available for this course:

Foundation

Entry Requirements for Advanced Entry are not listed for this Course.

Mature learners with the level 2 entry requirements and a minimum of 3 years post qualification work experience in a subject relevant occupation where experiential learning may be applied, can undertake a pre-entry assessment of 1500 words

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 88%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 90%

EU	8760.0	Year 1
England	6125.0	Year 1
Northern Ireland	6125.0	Year 1
Scotland	6125.0	Year 1
Wales	6125.0	Year 1
International	8760.0	Year 1

These fees are for the first year only. For years 2 - 4, the BA or BSc fee will apply. Visit www.cumbria.ac.uk/studentfinance for more information about student fees and finance, and for details about our alumni discount.

Registered Office
Fusehill Street
Address3 are not listed for this Course.
Carlisle
CA1 2HH