Course Summary

Marketing is vital for the success of any business. And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies - will enable you to do just that. You'll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world. Our aim is to give you the best start by supporting you to develop key marketing skills coupled with a firm grasp of the global business environment, to prepare you for the business world. **Why Choose University of Cumbria** You’ll enhance your academic learning by doing business practically – whether that’s leading a lecture or working along-side real businesses on project-based assignments. Our innovative teaching coupled with 80% practical sessions enables you to develop the skills you’ll need to get a job and the confidence to adapt and succeed in a rapidly evolving business landscape. - 9/10 of our business graduates are employed or in further study (DLHE 2017) - Graduate with a solid portfolio of work to present to a future employer - Our strong links with regional businesses and with partnerships nationally and internationally boost your placement and employment prospects - Use the latest technology and packages of the real business world - Opportunity to work with real businesses on project-based assignments - Great tutor support and we get to know you because our class sizes are small - Taught by academic tutors, who are current industry consultants and published experts - Tutors conduct international research giving you dynamic and research-informed teaching - Study in a professional and interactive environment at our dedicated Business School - Tailor-make your own courses to fit your future career path - Access to new and modern social and study spaces, technologies and facilities - We’ll push you to your academic limit, so you graduate being the best you can be You’ll live on our campus in the vibrant student city of Lancaster by the spectacular north west coastline and within an hour of the Lake District National Park and the big cities of Manchester and Liverpool. So, whether you want lively or leisurely in your free time, you’re within reach of both. Our campus is also home to the Centre For Regional Economic Development, where our academics work with local authorities together with large and small organisations to research and analyse contemporary issues affecting local and regional economies in the north of England. So, your studies will benefit from the latest research and best practices. Our graduates have been snapped up by banks and major high-street companies for graduate schemes. So, if you’re looking for a course that’ll give you an edge in business, a great employability profile and current industry-specific business knowledge – this is it. You'll have many opportunities to explore your career aspirations and will be encouraged to take up work placements and internships. Working alongside real businesses on project-based assignments, you will gain useful insights into a range of businesses and possible career choices to consider after graduation. You will follow a generic first year and study six modules, including Business Management, Human Resource Management, and Marketing. In years two and three, you will study six modules per year focusing on your specialism. The specialist modules available to you will be determined by whether you are studying on a pathway or the generic Business Management Degree.

Course Details - Modules

Year one - Compulsory modules: Managing People and Organisations, The Business Environment, Introduction to Business Finance, Fundamentals of Business, Principles of Marketing, Management Accounting. Year two - Compulsory modules: Organisational Behaviour, Responsibility, Ethics and Sustainability in Practice, Consumer Behaviour, Services Marketing, Managing Operations, Marketing Communications. Year three - Compulsory modules: Strategic Analysis, International Marketing, Global Business, Digital Marketing. Optional modules (subject to availability and demand): Applied Business Research and Analysis, Independent Project, Innovation and Entrepreneurship.

Course Details – Assessment Method

Assessment Methods are not listed for this Course.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: N108

Institution code: C99

Campus Name: Lancaster

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

Must pass all 60 credits, 45 at level 3


Please click the following link to find out more about qualification requirements for this course

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
English Language Entry Requirement Information are not listed for this Course.

Unistats information

Student satisfaction : 88%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 90%

Fees and funding

EU 13250.0 Year 1
England 9250.0 Year 1
Northern Ireland 9250.0 Year 1
Scotland 9250.0 Year 1
Wales 9250.0 Year 1
International 13250.0 Year 1

Additional Fee Information

Visit www.cumbria.ac.uk/studentfinance for more information about student fees and finance, and for details about our alumni discount.

Provider information

Registered Office
Fusehill Street
Address3 are not listed for this Course.
Carlisle
CA1 2HH

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