Digital and social media is an exciting and fast-growing sphere of marketing. If you want to be a part of it, our BA/BSc (Hons) Digital Marketing & Social Media course will make you an expert in this evolving industry. On this course, taught at UCA Epsom's Business School for the Creative Industries, you will discover the constantly moving nature of digital marketing and social media, and gain the tools to think quickly and creatively to meet the demands of both technology and customer behaviour. You will become an expert marketeer and a highly effective social media user, able to understand the role of the influencer and how to target your core audiences. You will also complete a Professional Practice Year as part of this course. If you choose this route, you’ll spend two years learning in our Business School for the Creative Industries, before putting what you’ve learned into practice as part of a year-long work placement, and then returning to the Business School for your fourth and final year of study.

In your first year, you'll build a solid foundation from which to develop your knowledge and understanding of Digital Marketing and Social Media. Marketing Fundamentals You’ll be introduced to the concepts, theories and models utilised in marketing, providing the basis for further study within the course. Specifically, it introduces you to the objectives and theory of marketing as a business function. It explores the role of marketing within organisations and how marketing can be used in the achievement of an organisation's goals and objectives. Introduction to Finance and Accounting You’ll learn basic understanding of accounting terms and concepts, and we will provide you with knowledge and skills in understanding the recording, processing and reporting of business transactions and events. It is structured to familiarise you with the accounting process as an information system of business, and enhance you to apply the principles and processes to the preparation and presentation of accounting information. Project and Operations Management You will investigate the intricacies of managing operation processes and projects and its impact on shaping the competitive strategy of an organisation. Moreover, you’ll be introduced to the tasks and challenges fundamental to project management, the vital function of managing complex projects across multiple functions. You’ll learn the skills and tools of project management with a practical, hands-on approach. Management and Organisation Behaviour In readiness for further study, this unit introduces you to the concepts, theories and models utilised in management and organisation studies. Specifically, the unit is designed to offer you the opportunity to develop and gain management skills and knowledge about yourself, about others and about organisations. Enterprise Project You’ll learn the process of launching and building a new venture and research the relationships between this and entrepreneurship. You will be expected to explore a range of case studies, and identify and evaluate to what extent success of entrepreneurs could be based on their traits, styles and behaviours. With this knowledge you will apply business innovation as well as how to create value in firms, through new product or services, technologies, business concepts, transaction mechanisms, distribution channels, etc.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: P305

Institution code: C93

Campus Name: Epsom

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

For further information how to apply to UCA: https://www.uca.ac.uk/study-at-uca/applying-to-uca/

Please click the following link to find out more about qualification requirements for this course

https://uca.ac.uk/study/accepted-qualifications/

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 59%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 85%

Undergraduate Tuition Fees for September 2022 are still to be confirmed. Once finalised, details will appear here and on https://www.uca.ac.uk/life-at-uca/fees/undergraduate/fees/

Falkner Road
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Farnham
GU9 7DS