The best advertisements don't just sell products - they become part of a wider conversation, taking on a life of their own. On our BA/BSc (Hons) Advertising degree, we'll give you the tools to turn your ideas into eye-catching campaigns. Taught at our Business School for the Creative Industries, this course offers you a unique opportunity to blend academic excellence with professional experience, taught by highly experienced practitioners with connections to some of the biggest names in the industry. You’ll be encouraged to create fresh and attention-grabbing projects across a range of platforms, working collaboratively with students from other courses to bring them to life. You’ll build skills in critical analysis, research, production and communication, and graduate with high-level skills in art direction, copywriting and digital media. You will complete a Professional Practice Year as part of this course. This will give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. Employers widely recognise these qualities, and a significant proportion of placement students are offered graduate-level jobs or go onto postgraduate study.

Year one You'll study units which introduce you to the process involved in creating a successful advertising campaign in your first year, encouraging you to develop your writing skills and learn how to communicate with your audience. Personal Development You’ll be given three briefs and with each one you’ll be asked to promote a product, service or event of your choosing. You’ll do this by researching creative thinking models and art direction as well as through copywriting, digital media and creative direction. Through this unit you will be introduced to appropriate practical and technical skills through workshops related to your briefs, art direction and copywriting, supported by mac skills. Visual Communications: Context and Theory Based on a series of illustrated lectures, you’ll be introduced to a number of key historical and contemporary contextual frameworks for visual culture and communication practices, encouraging you to begin to identify changing relationships between visual culture, communication and wider social and cultural concerns. Art Direction This unit will introduce you to art direction, while exploring the creative and practical processes involved in creating a successful advertising campaign. The unit will provide you with a variety of creative thinking tools that will enable you to learn techniques of ‘interrogation’ and how to ask ‘creative questions’. Copywriting In this unit you will explore copywriting, the vernacular of your audience, long and short copy and its relationship with media. You will also explore the ‘endline’ through creating a proposition/promise within the context of advertising. Digital Media Digital channels and platforms have created a seismic shift in the way that brands advertise, but that is not without its challenges. The proliferation of online media has changed customer interaction with brands. In this unit you will understand the role of digital media in advertising, explore the different channels and platforms available to brands.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N562

Institution code: C93

Campus Name: Epsom

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

For further information how to apply to UCA: https://www.uca.ac.uk/study-at-uca/applying-to-uca/

Please click the following link to find out more about qualification requirements for this course

https://uca.ac.uk/study/accepted-qualifications/

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 59%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 85%

Undergraduate Tuition Fees for September 2022 are still to be confirmed. Once finalised, details will appear here and on https://www.uca.ac.uk/life-at-uca/fees/undergraduate/fees/

Falkner Road
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Farnham
GU9 7DS