From the outset, we aim to develop your technical, creative, reflective and analytical abilities, giving you a thorough grounding in current and emerging media technologies, ways of working and contemporary professional practice, as well as the project management and professional skills needed in this ever-expanding sector. You’ll produce multiple pieces of work, both individually and collaboratively, from self-reflexive professional portfolios to media projects using film, photography or online platforms. In doing so, you’ll have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’. You’ll be taught by staff with significant contemporary industrial, applied research and teaching experience; their expertise spanning film history and theory, experimental film practitioner, multi-media artists, writers, scriptwriters and cinematographers, who have worked with national and international organisations. For example, Clifton Stewart (Senior Lecturer in Media Production) is a screenwriter, curator and programmer for the Art and Algorithms Digital Arts Festival in Florida; our lecturer Brad Porter is a cinematographer with a wide network of contacts in Europe and America; Course Director Dr Kamila Kuc is an experimental filmmaker, writer and curator whose work and curated programmes have been shown nationally and internationally (ICA and BFI, London; New Mexico, Texas, Scotland, Bucharest); and Mez Packer (Senior Lecturer in Interactive Media) is a novelist who has worked with Tindal Street Fiction and Skyros Writers’ Lab among others. **Key Course Benefits** * Your own mobile tech pack, including a high-end laptop with industry-standard production software (terms and conditions apply). * Dedicated and flexible creative learning environments, media spaces and industry-focused studios, featuring the newly built TV studio, The Tank. * Access to high standard professional media equipment via our Media Loan Shop, including pro-sumer media equipment, such as Go Pros and Blackmagic cameras. * Opportunities for professional experience and live projects, which have in the past included student-industry collaboration with Regional BBC, Creative City, Rolls-Royce and BBC3. * Meet experts in new media and traditional media at our series of screenings and masterclasses with past guest speakers including media practitioners from the UK (Saskia Sutton) and USA (Reed O’Beirne, Seattle). * Opportunity to study abroad at one of our many international partners during a placement year, which include Zhejiang University of Media and Communications (ZUMC) in China and Jean Moulin University, Lyon, France.

Our main study themes are: **Media and communication**: Introduces you to the meaning, importance and use of a number of fundamental concepts within the broad fields of media analysis and production to understand how meaning within media objects has been produced, consumed and interpreted. These may include: institution, identity, contexts of production, audience, narrative and genre, critical refection. The meaning and significance of these concepts will be explored through a range of methods, including case studies, seminar discussions and individual exercises illustrating their development, conventional use and potential limitations. **Media Production**: Develops the skills and knowledge necessary to effectively produce and distribute a range of media objects, with an emphasis on how content, presentation and distribution methods create impact in a local, national and global context. You will examine the differences and similarities between established methods of distribution, like television, cinema and radio, alongside newer and emerging forms of distribution for increasingly diverse audiences, particularly online delivery platforms. We’ll consider the social, economic and political implications of these different modes of delivery. Learning through practice, you will be introduced to key issues within historical and contemporary international media production in order to consider and better appreciate the processes of production and how to develop meaning within various forms of media: lens-based, audio, digital media and textual communication. **Critical media methods**: You will learn a range of research skills, including source acquisition, archival searching, close-reading of texts, critical review of published sources, media form interpretation, data/evidence analysis, discussion and argumentation. **Living in a digital world**: You will gain practical experience working with a variety of contemporary digital media and cultural forms, ranging from moving image production, photography, sound and music production to text-based online publications. We will consider how the new forms of ‘prosumption’ involved in the creation and uses of these artefacts affect conventional conceptions of such things as ‘audience’, ‘institutional context’, the political economy of media and concepts such as ideology, meaning and pleasure in a new digital world of ‘prosumption’, ‘playbour’ and ‘prize economics’. For more information about what you will study, please visit our website.

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26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: P310

Institution code: C85

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate / BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma / BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that total the equivalent of three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to attend an Applicant Visit Day to discover more about the course and studying at Coventry University.

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Priory Street
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Coventry
CV1 5FB