This degree is focused on preparing our graduates to be key players in the contemporary world of digital citizenship, ready to act as both professional producers of and critical consumers of media and cultural products. This course has a distinctive international scope, which enables you to study, gain professional experience and take part in research projects abroad. You’ll gain a thorough understanding of contemporary issues facing a wide range of media, cultural and communication industries, exploring key historical developments and a broad range of theoretical approaches. Responding to the shifting patterns of this fast-paced industry, in particular the widespread use of everyday digital media technologies and rapid growth of social media, you will focus on the emerging areas of screen, social, open and mobile media, alongside the rapidly transforming established media. You’ll also have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’. From the outset, we aim to foster your critical thinking, to develop your technical, creative, reflective and analytical abilities, giving you a thorough grounding in research, software and design skills, as well as the project management and professional skills needed in this ever-expanding sector. You’ll be taught by passionate staff that makes the subject interesting by combining cutting-edge academic research and real life experience. With expertise spanning from Film Studies, Media histories and theories to Cross Cultural analysis, they have worked as Journalists, Digital Marketing and PR specialists, and Community Development for local and international organisations. **Key Course Benefits** * Meet experts in new media and traditional media with past guest speakers including Jon Snow from Channel 4 News and Johnny Fewings from Universal Pictures. * Dedicated and flexible creative learning environments, media spaces and industry-focused studios, featuring The Tank, our purpose built, industry-standard TV studio. * Opportunity to review our world cinema premieres in association with East Winds Festival, and use social networks, blogs and mobile media to make your views heard around the world.Study abroad at one of our many international partners, which include Zhejiang University of Media and Communications (ZUMC) in China, Jean Moulin University, Lyon, France, and UCSC Milan in Italy. * Access to high standard professional media equipment via our Media Loan Shop, including prosumer media equipment (i.e. 4K and HD video cameras, DSLR cameras, tripods, audio equipment, lighting – Canon, JVC, Sony). * All of our students are issued a laptop to be used in line with the 24/7 mobile learning scheme, and pre-loaded with the last suite of industry-standard software Adobe Creative Cloud, Office 365 along with 1TB of cloud storage. * Significant links with a wide variety of employers and media practitioners, such as Phoenix Cinema, Electronic Arts and EA Games, many of whom offer professional experience opportunities in the form of placements (dependant on successful application).

Your main study themes are: **Media and communication**: Introduces you to the importance and use of a number of fundamental concepts within the broad fields of media analysis and production to understand how meaning within media objects has been produced, consumed and interpreted. These may include: institution, identity, contexts of production, audience, narrative and genre, critical refection. The meaning and significance of these concepts will be explored through a range of methods, including case studies, seminar discussions and individual exercises illustrating their development, conventional use and potential limitations. **Contemporary theories in media and communications**: You will explore the key theoretical paradigms that have shaped and informed the character of contemporary themes, issues and debate within the field of study of culture and media. We look at how particular approaches to the analysis of culture, media and communication, such as Feminism and gender, race and class have emerged and attained saliency historically. **Critical media methods**: You will learn a range of research skills, including source acquisition, archival searching, close-reading of texts, critical review of published sources, media form interpretation, data/evidence analysis, discussion and argumentation. **Living in a digital world**: You will gain practical experience working with a variety of contemporary digital media and cultural forms, ranging from moving image production, photography, sound and music production to text-based online publications. We will consider how the new forms of ‘prosumption’ involved in the creation and uses of these artefacts affect conventional conceptions of such things as ‘audience’, ‘institutional context’, the political economy of media and concepts such as ideology, meaning and pleasure in a new digital world, ‘playbour’ and ‘prize economics’. For more information about what you will study, please visit our website.

Assessment Methods are not listed for this Course.

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26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: P910

Institution code: C85

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate / BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma / BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that total the equivalent of three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to attend an Applicant Visit Day to discover more about the course and studying at Coventry University.

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English Language Entry Requirement Information are not listed for this Course.

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Priory Street
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Coventry
CV1 5FB