This course is ideal if you want to convert to a degree qualification and/or if you want to change career direction. It is taught by experienced, helpful tutors with extensive backgrounds in industry, who will work hard to ensure you graduate with the skills employers are looking for. **Reputation** Coventry University is ranked 13th out of 121 universities in the UK for business, management & marketing courses, so your degree will be attractive to employers looking for high-quality graduates. **Flexibility** Students on this course come from a diverse range of educational backgrounds and have varying levels of industry experience. Your previous studies don’t need to be related to marketing: past students have come from a range of disciplines, including science. You may have recently completed a qualification, or you might have been working in industry for some years and wish to return to studying. We accept a variety of prior qualifications, including HND, BTEC or a foundation degree, and there are 2 intakes per year to offer greater choice to international students and those in employment. **London** London is a great place to study marketing, because Britain has one of the most sophisticated marketing cultures in the world. Business and consumer relationships are finely tuned, technology is used to its best advantage, and advanced practice is continually being developed. Plus, our London campus is in the heart of the Square Mile, so we rub shoulders with some of the world’s biggest corporations and retail brands as well as some of the most edgy and innovative business formats – including flagship stores, pop-ups, virtual businesses and streets markets. It’s all on your doorstep, just waiting to be explored. **Tutors** The leader of this course is a Senior Fellow of the HE Academy and winner of the British Academy of Management and Emerald Advanced Authorship Scheme. She holds a PhD and remains research-active. She is also a research committee member at Coventry University London. Several others are also active in research and/or consultancy, which feeds into their teaching; they have recently presented papers at the Academy of Marketing and the British Academy of Management. **Internationalisation** You will address every subject from a global perspective, understanding how marketing differs in different geographical and cultural contexts. You should graduate with an excellent awareness of issues in global business and marketing strategy. **Key Course Benefits** - You will explore how marketing operates within the private, public and voluntary sectors all over the world. - You will learn how marketing activity can operate in-house or may be outsourced to a wide range of specialist agencies. - You will have the opportunity to undertake an internship, which offers excellent work experience and will strengthen your CV. - You will develop a solid grounding in the principles of business and how marketing contributes to achieving overall business objectives. - We use a wide range of enjoyable, practical and innovative teaching methods, including business simulations and project-based activities . - We will show you how to develop comprehensive marketing strategies, and how top-level objectives filter down to individual marketing tactics. - You will be immersed in best practice and the latest technologies, which you’ll learn in the classroom, by mixing with businesses, and on the streets of central London. - You will enjoy regular exposure to businesses, including company visits (past visits include Coca-Cola, BMW and Harrods), networking, guest speakers and live projects.

Your main study themes are: **Business** You will learn how and why organisations function, and what their key business imperatives are. You’ll also explore the role and importance of marketing within the world of business. **Strategic marketing** Successful businesses understand that marketing is an umbrella under which all other functions should sit. So you will learn about the strategic nature of marketing and how it informs decision-making at the highest levels. **Marketing communications** Key to marketing is the ability to identify, describe, serve and communicate with your audiences, choosing from the huge array of tools and media available to you. **Internationalisation** Every module on your course has been designed from a global perspective, helping you prepare for a career within, or working with, any organisations in any part of the world. For more information about what you will study, please visit our website.

Assessment Methods are not listed for this Course.

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26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N55A

Institution code: C85

Campus Name: Coventry University London

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

HND or successful completion of 2 years appropriate academic study in Higher Education. All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

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English Language Entry Requirement Information are not listed for this Course.

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Fees are to be confirmed.

Priory Street
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Coventry
CV1 5FB