The BSc Psychology and Marketing degree at Aberystwyth University will help you explore the decision on what people buy; how marketing strategies can influence the relationship between the consumer and business; and how social media mediates a change in digital consumer behaviour. These and other themes are explored in the BSc Marketing and Psychology degree that will provide an in-depth understanding of the human psychology and how consumers think, feel and make decisions. **Why study Psychology and Marketing at Aberystwyth University?** Aberystwyth Business School is a gateway centre for the Chartered Institute of Marketing (CIM), which means that upon successful graduation, you will gain exemptions from levels four and six of the CIM qualifications. In addition, the Psychology element is accredited by the British Psychological Society (BPS) allowing two distinct career trajectories one in professional marketing, the other of professional Psychology. The outcome of this approach is to provide you with essential and expected graduates competences that differentiate you during your early career stages; choosing this degree combination helps ensure an effective transition from campus to career. The Department of Psychology has outstanding teaching and research facilities dedicated to your course. The laboratories and dedicated research spaces provide you with a diverse array of facilities and equipment with which to explore human behaviour. These resources allow you to develop your interests and engage creative problem-solving techniques as you progress towards your graduation. **What will I learn?** In your first year, you’ll gain a solid foundation in key marketing concepts and techniques as well as the fundamentals of Psychology. You will also choose from a wide range of elective modules offered within Aberystwyth Business School and the Department of Psychology. The second year further develops your competences in areas such as Marketing Research, Cognitive Psychology, Consumer Behaviour and the Psychology of brand management. You will complete a market research project with real clients allowing you to put theory into practice and strengthen your professional consulting abilities. Final year students explore Psychology of Communication models and frameworks, Neurolinguistic programme techniques in digital marketing and the capstone application of various learning from all previous modules into a final project. Other areas of focus will include Strategic Marketing and Advanced Topics in Consumer Behaviour, and Advanced Social Psychology. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications. **Employability** Your Psychology and Marketing degree will provide an excellent foundation for a professional career in Marketing. Many of our graduates have explored varied career aspirations; the key disciplines include Brand Management, Digital Marketing, Communications and Social Media management, Media planning and advertising, Corporate Marketing Communications, as well as Consumer Behaviour analysis and general management of the Marketing function.

Modules are not listed for this Course.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: NC58

Institution code: A40

Campus Name: Main Site (Aberystwyth)

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
Cambridge English Advanced
Cambridge English Proficiency
IELTS (Academic)	6.0	With minimum 5.5 in each component.
PTE Academic	62.0	With minimum scores of 51 in each component.
TOEFL (iBT)	88.0	With minimum scores in components as follows: Listening 21; Writing 21; Reading 22; Speaking 23.

If you are an international student needing more information about the English Language requirement for your course (e.g. country-specific English Language tests, Partner Institution tests, EU/EEA English Language qualifications where the school curriculum is taught in a native language) please contact the Undergraduate Admissions Office for further advice.

Student satisfaction : 85%

Employment after 15 months (Most common jobs): 75%

Go onto work and study: 85%

England	9000.0	Year 1
Northern Ireland	9000.0	Year 1
Scotland	9000.0	Year 1
Wales	9000.0	Year 1
Channel Islands	9000.0	Year 1
Republic of Ireland	9000.0	Year 1
EU	14300.0	Year 1
International	14300.0	Year 1

The UK and Welsh Governments have confirmed that EU students commencing their studies in the academic year 2021/22 will no longer be eligible for home fee status. Fees for EU students will therefore be charged in line with international fees from 2021/22 onwards. Please note Irish nationals will continue to be eligible for home fee status and support by the Welsh Government under the Common Travel Area arrangement.

Penglais
Aberystwyth
Ceredigion
United Kingdom
SY23 3FL