Preparing you for a variety of careers in marketing or general business management, this top-up course aims to boost your career prospects by achieving a globally recognised Bachelor’s degree at one of the UK’s leading universities for the study of marketing. Our teaching emphasises the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions. You should also develop your proficiency in English, as you will have the opportunity to study specific English for Business modules – helping to set you apart from other graduates. Combining theory and practice, this course benefits from a focus on global marketing strategy. You will have the chance to study two core modules, Corporate Marketing Strategy and Global Marketing, to give you this international focus. Optional modules provide the opportunity to undertake more in-depth study of areas of interest to you, such as Globalisation in Emerging Markets, Branding and Corporate Communications or Services and Retail Marketing. As experienced practitioners, many of our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few. To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are frequently invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others. **Key Course Benefits** - Research-inspired teaching from staff who are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors. - Excellent industry links with companies including IBM, Microsoft, Hewlett Packard, Procter and Gamble, L'Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot. - Use of state-of-the art digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms. - Industry field trips, for example, to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show (additional costs may apply).

**Your main study themes are:** - **Global marketing:** Aims to provide a wide ranging and contemporary perspective of the international marketplace and the strategic issues involved in marketing across countries and cultures. While the major focus is deliberately global, some coverage of European and other trade blocs (i.e. emerging economies) will be afforded through case study sessions and assignment work. -**Corporate marketing strategy:** Builds on previous knowledge and understanding of marketing, you will consider strategic decision making and the various marketing concepts designed to help achieve competitive advantage. Skills can be developed in the areas of planning, decision making and analysis. We will also examine new and evolving areas of marketing strategy, including corporate social responsibility and the contribution of digital networks to the marketing function. For more information about what you will study, please visit our website.

Assessment Methods are not listed for this Course.

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26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N550

Institution code: C85

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Successful completion of 2 years of academic study in Higher Education in a suitable subject e.g. HND or Diploma of Higher Education. All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

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English Language Entry Requirement Information are not listed for this Course.

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Fees are to be confirmed.

Priory Street
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Coventry
CV1 5FB