The Fashion course team at Coventry University has established an excellent reputation in their first 10 years setting up a University spin-out company (‘Future Armour’) and a social enterprise (ReFreshed UnLtd). All senior Fashion academics, at the time, were awarded Senior Teaching Fellowships in 2015, and a current lecturer achieved fellowship recognition in 2016. The team have built extensive industry contacts which have resulted in successful student internships and awards and employment. ws. **Key course benefits;** * Option to study abroad with partner institutions in Milan, Barcelona, Paris, Tokyo, Stockholm, Amsterdam, Bologna and Liege. * Participate in The Trend Boutique’s inspirational programme of seminars, lectures and conferences for students in the design and creative industries. * Work on live industry-led projects with companies that in the past have included Claire’s, Sainsbury’s TU, Tatty Devine, Sales Gossip, George and Reebok. * Strong links with local employers, for example, Pilot, Next, Sainsbury’s and George at Asda, as well as national employers such as LSN:Global, Trendstop, TopShop and international employers like Iris Van Herpen and The Theatre of Rome. * The fashion area is fully stocked with a wide range of consumables (thread, fusing, zips, eyelets, trims etc.), a fabric store, fashion archive and a wide range of dress stands for the production of adult clothing, children’s wear, outsize and maternity. * Support to enter national competitions including; the Clothes Show Live, Hand and Lock, Midlands Design Awards, Claire’s Accessories, George, The Worshipful Company of Glove Makers, The Broadweavers and Clothiers Association, The Coventry Mercers. * Opportunities to exhibit your work at key events such as Clothes Show Live and internationally in China and Europe. All students have the opportunity to exhibit their work at all of the events that we do, however, work may be selected by ourselves and/or industry professionals, in order that we show work that is of an acceptable standard for exhibition. * Access to three well equipped fashion workrooms, a fashion design studio, two shop window areas for visual merchandising, fabric library, storeroom and two laser-cutting rooms, which include industry-standard traditional machinery and highly specialist equipment, such as a digital printer, sublimation printer, vinyl cutter, millinery equipment, leather scriver, sonic welders, tape seamer, bullet moulder, computerised heat fusing machines and keyhole button holer. * Apply for work placements with companies and designers such as: Iris Van Herpen, Richard Nicoll, Preen Studio, Lulu Liu, Trendstop, Vogue Australia, Oxfam and Tatty Devine, Seraphine, Comptoir Des Cottonnieres, Mary Katranzou, Sainsbury’s TU, The Future Laboratory, Calvin Klein, Natori New York, POP magazine, Arena Homme+ Magazine, WGSN, New Look, Topshop, Burberry, Boden, George, Peter Jensen, Injury Hong Kong, The Fashion and Textile Museum Bermondsey and J Model Management amongst others.

Your main study themes are: **Fashion Studies** You will be introduced to the overall structure, organisation and calendar of the fashion industry, the cultural and historical influences that impact on fashion, the commercial constraints, opportunities within design and manufacture and the roles and responsibilities of designers within the context of ethical issues and specialist areas of the fashion market. As the course progresses, we will deepen your knowledge of the global fashion industry, researching the contemporary fashion industry and business practices, including how High Street and Fast Fashion operate within an international context. You will be expected to carry out comparative shop reports, research customer profiles and trends, future or in season depending on the brief. You will also investigate working conditions that prevail in the industry’s supply chains, issues surrounding raw materials, their production and manufacture of fashion products. **Fashion Marketing and Promotion** We aim to develop your understanding of fashion marketing from the perspective of the designer, contemplating successful branding within the marketplace, brand values, target markets and customer profiles. We will investigate a range of marketing strategies and the role of branding in design, product development, together with the impact of trends on the fashion industry and trend forecasting. **Fashion Design:** You will be encouraged to develop designs from an original concept through to final fashion products. Experiencing the entire fashion design process, you will respond to a brief, evidence visual and contextual research and develop a broad range of design ideas through directed enquiry. There will be an emphasis on the application of new technology and experimental construction techniques reflecting the ever-changing demands of the fashion industry. **Fashion Communications** You will develop an understanding of the role of communication and the media in the fashion industry and how to communicate fashion concepts effectively, reflecting on contemporary fashion issues as portrayed in the media. We will explore a range of creative visual techniques through photography, illustration and technical drawing, developing skills using digital technology and an understanding of imagery, presentation, editing and layout. You will be expected to develop a digital voice relevant to the online fashion industry with the ability to communicate using visual and online concepts in a fashion context for a variety of audiences. **Product Realisation** We aim to develop your awareness of professional standards of working practice within a fashion context. You will gain fundamental knowledge of traditional methods of design and manufacture, an understanding of fabrics, in terms of recognition and reference gathering, as well as their construction and uses. We will consider health and safety practice for machinery and workroom procedures, the terminology of the fashion workroom/studio and a range of traditional techniques, including pattern cutting, manufacture and workshop practice. For more information about what you will study, please visit our website.

Assessment Methods are not listed for this Course.

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26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: WN25

Institution code: C85

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate / BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma / BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that total the equivalent of three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to attend an Applicant Visit Day to discover more about the course and studying at Coventry University.

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Fees are to be confirmed.

Priory Street
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Coventry
CV1 5FB