You’ll experience real-life business cases, apply digital analytics, both online and offline, and learn about the latest trends and challenges from inspiring guest speakers, which have previously included the Marketing Director from ITV Studios, PR Account Director for McCann Erickson and Global Director BRANDZ of Millward Brown. You’ll have the opportunity to explore brand and corporate communications, consumer psychology and global marketing alongside website design, analytics and social media marketing. You’ll appreciate how to better understand and engage customers, creating online word-of-mouth and reducing operational costs by using the, often free, platforms and apps via Adobe and Google.  With around 5,000 students and 300 staff, Coventry Business School is one of the largest in Europe, rated as ‘excellent’ by Eduniversal. You’ll be taught by staff who have spent time in industry, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour, to name but a few. **Key Course Benefits** * CIM Graduate Gateway award with direct entry to top-up to CIM’s Professional Diploma in Marketing (two module exemptions), which can be studied immediately after your degree or in the three to five years following. * Use of state-of-the art digital communications lab – the DigiComm Lab –  equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms. * Focus on practical marketing skills development and emerging themes in marketing, such as E‐CRM, social media and online reputation and digital analytics. * Opportunities to participate in industry field trips, to advertising agencies and exhibitions, such as the Digital Marketing Show.

**Your main study themes are:** - **Marketing:** You will study topics such as consumer behaviour, brand communications and strategy as well as specialist options such as creative advertising development and campaign management. - **Communications:** You will study concepts such as stakeholder communications and communications analysis techniques to support your digital marketing practices. - **Digital Marketing:** You will study topics such as website design, web analytics and social media integration, creating and implementing digital marketing campaigns, as well as developing your copywriting and blogging skills. - **Research:** This forms an important part of your degree, giving you skills in primary and secondary research. You will put this into practice by undertaking an independent and in-depth study of a digital marketing topic of your choice. This will form the basis of your final year dissertation. For more information about what you will study, please visit our website.

Assessment Methods are not listed for this Course.

Chartered Institute of Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N5P3

Institution code: C85

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate / BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma / BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

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Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

Fees are to be confirmed.

Priory Street
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Coventry
CV1 5FB