The BA (Hons) in Marketing is an exciting, CIM accredited degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity. Starting with an underpinning of the modern marketing mix (MMM) in the first year, with assessment based on real life marketing problems, you will continue your studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing campaigns and specialising in areas of luxury marketing. Opportunities to study Photoshop, InDesign, video editing and Google Analytics are embedded within the module content. You will also have the option to gain the CIM Certificate in Marketing in your 2nd or final years. To enhance employability skills, the marketing learning is complemented with options to study in key business areas such as human resources, accounts, law, research skills and operations, or project, management. In the final year, modules in global marketing and agency life, are studied alongside a consultancy project, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules. (or you can opt to study marketing communications alongside a traditional management project.) This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Human Resource Management, International English Studies, Software Development for Business and Tourism Management.

Year one of the marketing degree is a broad business programme giving you a robust underpinning of key business areas before progressing to years two and three and more focused modules in marketing. Specialist marketing modules include: brands & branding, consumer behaviour, digital campaign planning, marketing communications, luxury branding, strategic marketing, agency life & global marketing.

Assessment Methods are not listed for this Course.

Chartered Institute of Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N500

Institution code: C58

Campus Name: Bishop Otter Campus, Chichester

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

The University welcomes mature applicants who may not have the standard entry requirements listed here. As an alternative, a 'non-standard entry portfolio' may be set for the applicant to complete in order to demonstrate their readiness for higher education.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0
PTE Academic	50.0

The standard entry requirement for this programme is IELTS 6.0 with no element lower than 5.5. However, you can begin your 3-year degree programme with IELTS 5.5. Our International Route allows you to take 4 credit-bearing modules in International English Studies (IES) as part of your first year studies. This means you study 4 modules in your chosen subject and 4 in International English. The IES Modules allow you to focus on personal language development and your use of English as an academic language. Then, at the end of your first year, you’ll have all the necessary language skills to transfer to full study of your main subject. If you have an IELTS score under 5.5 you can still begin a 3-year degree programme with us. In this case we provide a 5 or 10 week intensive Presessional Programme in English language and academic skills. For the 10 week Programme you’ll need IELTS 4.5, and IELTS 5.0 for the 5 week Programme.

Further details of our international entry requirements can be found on our website.

https://www.chi.ac.uk/international/entry-requirements/undergraduate-study-babscfdafdsc

Student satisfaction : 52%

Employment after 15 months (Most common jobs): 80%

Go onto work and study: 95%

EU	14500.0	Year 1
Channel Islands	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
International	14500.0	Year 1

There is a 10% tuition fee scholarship for EU students.

Bishop Otter Campus
College Lane
Address3 are not listed for this Course.
Chichester
PO19 6PE