Course Summary

The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing. Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan. The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.

Course Details - Modules

Modules are not listed for this Course.

Course Details – Assessment Method

Assessment Methods are not listed for this Course.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: N501

Institution code: C20

Campus Name: Cardiff Met - Llandaff

Campus code:

Points of Entry

The following entry points are available for this course:

Foundation

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

Other grade combinations totalling 112 points considered with a minimum of two C grades

112 points to include two C grades at A level or equivalent

112 points, other grade combinations accepted

Other grade combinations totalling 112 points considered with a minimum of two D grades

To include 12 points from Higher Level subjects

Other grade combinations totalling 112 points considered with a minimum of two H2 grades. Minimum grade H4 considered within points

112 points from at least 2 A levels or equivalent to include grades CC. Skills Challenge Certificate accepted as the third subject

To view the entry requirements for the Foundation Year, please refer to Cardiff Met course pages – http://www.cardiffmet.ac.uk/undergraduate If your qualifications are not listed above, please contact Cardiff Met Admissions who will advise you

Please click the following link to find out more about qualification requirements for this course

http://www.cardiffmet.ac.uk/undergraduate

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
IELTS (Academic) 6.0 No element lower than 5.5. Academic IELTS test required.
PTE Academic 52.0 No element lower than 51
TOEFL (iBT) 72.0 TOEFL Internet required.
Cambridge English Advanced Minimum 169 (no element lower than 162)
English Language Entry Requirement Information are not listed for this Course.

Unistats information

Student satisfaction : 78%

Employment after 15 months (Most common jobs): 55%

Go onto work and study: 90%

Fees and funding

Republic of Ireland 9000.0 Year 1
Channel Islands 9000.0 Year 1
EU 13000.0 Year 1
England 9000.0 Year 1
Northern Ireland 9000.0 Year 1
Scotland 9000.0 Year 1
Wales 9000.0 Year 1
International 13000.0 Year 1

Additional Fee Information

For additional costs relating to this programme, please refer to http://www.cardiffmet.ac.uk/additionalcosts

Provider information

Student Recruitment & Admissions
Western Avenue
Address3 are not listed for this Course.
Cardiff
CF5 2YB

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