Course Summary

Choosing to study the Digital Marketing degree at Aberystwyth Business School (ABS) ensures you will gain cutting-edge skills in disciplines such as customer acquisition, analytics, eCommerce strategy, digital (website) development, content marketing, digital CRM (customer relationship management), digital communications (including social media marketing), digital promotion and user experience. These areas are taught to you by industry practitioners and experienced academics aware of the precise and high demand for technical and market proficient graduates that this subject degree provides. **Why study BSc Digital Marketing at Aberystwyth University?** Digital Marketing is now fully integrated across all marketing disciplines and is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline. In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity. Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a CIM qualification whilst progressing through your degree, or gain exemptions for certain CIM Modules. Early career opportunities for Marketing graduates are heavily focussed in the digital domain. Digital Marketers innovate and shape business in a variety of ways and as a career choice the marketing profession remains diverse and fi nancially rewarding. Recent graduates have gained employment in Acorn Digital (Shanghai), TravelPerk (Barcelona), Next, The Drum (London), McGregor Boyall (Manchester), Reckitt Benckiser, EE, and Aegis Network (London).

Course Details - Modules

Modules are not listed for this Course.

Course Details – Assessment Method

Assessment Methods are not listed for this Course.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: N590

Institution code: A40

Campus Name: Main Site (Aberystwyth)

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

Pass in Access qualification in a relevant subject with Merit in 50% of units at level 3.

Aberystwyth University welcomes the Welsh Baccalaureate as a valuable qualification in its own right and considers completion of the Welsh Baccalaureate Advanced Skills Challenge Certificate to be equivalent to an A level grade.

Applicants are selected on their individual merits and offers can vary. We allow you flexibility in meeting our entry requirements, and all qualifications that you have already gained, or are working towards, will be considered when reviewing your application. We have an inclusive policy which recognises a broad range of qualifications. The entry requirements listed above represent typical offers for some of the most popular qualifications taken by applicants. If you cannot find the qualifications that you are studying (or have previously studied) please contact our Undergraduate Admissions Office (Telephone: +44 (0)1970 622021; Email: ug-admissions@aber.ac.uk) for advice on your eligibility and details of the typical offer you are likely to receive.

Please click the following link to find out more about qualification requirements for this course

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
Cambridge English Advanced
Cambridge English Proficiency
IELTS (Academic) 6.0 With minimum 5.5 in each component.
PTE Academic 62.0 With minimum scores of 51 in each component.
TOEFL (iBT) 88.0 With minimum scores in components as follows: Listening 21; Writing 21; Reading 22; Speaking 23.

If you are an international student needing more information about the English Language requirement for your course (e.g. country-specific English Language tests, Partner Institution tests, EU/EEA English Language qualifications where the school curriculum is taught in a native language) please contact the Undergraduate Admissions Office for further advice.

Unistats information

Student satisfaction : 85%

Employment after 15 months (Most common jobs): 75%

Go onto work and study: 85%

Fees and funding

England 9000.0 Year 1
Northern Ireland 9000.0 Year 1
Scotland 9000.0 Year 1
Wales 9000.0 Year 1
Channel Islands 9000.0 Year 1
Republic of Ireland 9000.0 Year 1
EU 14300.0 Year 1
International 14300.0 Year 1

Additional Fee Information

The UK and Welsh Governments have confirmed that EU students commencing their studies in the academic year 2021/22 will no longer be eligible for home fee status. Fees for EU students will therefore be charged in line with international fees from 2021/22 onwards. Please note Irish nationals will continue to be eligible for home fee status and support by the Welsh Government under the Common Travel Area arrangement.

Provider information

Penglais
Aberystwyth
Ceredigion
United Kingdom
SY23 3FL

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