Employability is at the very heart of this programme. From day one, you’ll be working on live client briefs under real-time pressures. You’ll experience a range of unique scenarios throughout your studies at BNU Business School to apply the theory you learn in practice and build your skills and understanding for successful career. **Why study this subject?** Digital technology is causing large scale economic and social disruption which is impacting on how people select and buy goods and services and their perceptions and relationships with brands. The old landscape of 30 sec TV ads and press releases is being replaced by a growing range of new types of marketing communications on an ever growth selection of media platforms and technologies, accessed on demand where and when the consumer wants. Clients, agencies, media owners, technology companies and management consultancies are all vying to provide marketing and media communications expertise for this new landscape. **Why study at Buckinghamshire New University?** You’ll cover everything from basics of design and creativity, to how agencies, clients and media owners operate in this landscape, to the role of technology in the marketing communications process. We'll start preparing you for your career from day one and explore different roles in the industry. You'll be able to put your skills into practice with live industry briefs for brands such as O2, VW and Selfridges. You'll also benefit from our close proximity to London and our links with big businesses in the City. **What will I study?** In your first year, you’ll develop a toolkit of skills, from how to create media content to understanding consumers and the role of marketing communications on a global level. We’ll also address your perceptions of the industry to help you understand and explain different industry career routes. As you move into your second year, your modules will continue to combine theory and practice. Working with the Media School, you’ll learn how to turn a storyboard into a video. And, with support from the digital teaching team, you’ll explore digital technology and how it impacts marketing. This will be supported by practical exercises on understanding how to plan and deploy modern marketing communications plans and assessing how they've worked using industry standard research tools. **How will I be taught and assessed?** This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree. Academics who teach on the programme have a wide range of experience and ongoing links with industry. Many of our staff are guest lecturers, conference speakers and content contributors so you’ll be learning from real leaders in their fields. We also welcome a wealth of guest speakers; top professionals from across industry come to BNU to help you understand how your degree applies to working in business, and how you can learn from their experiences. In your final year, your lecturers will shift from teacher to mentor. They’ll encourage you to debate current topics – and we expect you to behave in a way that sees you develop into a potential young executive in waiting. We introduce key business speakers and live briefs as assessments throughout the course. You'll also be expected to complete essays/reports as well give presentations, in order to demonstrate your knowledge and understanding. Your dissertation/consultancy project, completed in your final year, represents a major piece of independent research focused on strategic business issues of your choice.

Modules are not listed for this Course.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: MAMF

Institution code: B94

Campus Name: Buckinghamshire New University

Campus code:

The following entry points are available for this course:

Foundation

Entry Requirements for Advanced Entry are not listed for this Course.

Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year.

Please click the following link to find out more about qualification requirements for this course

https://bucks.ac.uk/applying-to-bucks/general-entry-requirements

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
EU	14250.0	Year 1
International	14250.0	Year 1

Additional Fee Information are not listed for this Course.

Queen Alexandra Road
Address2 are not listed for this Course.
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High Wycombe
HP11 2JZ