Employability is at the very heart of our BA (Hons) Marketing degree. From day one, you’ll be working on live client briefs under real-time pressures. You’ll experience a range of unique scenarios throughout your studies at the BNU Business School to apply the theory you learn in practice and build your skills and understanding for successful career.
**Why study this subject?**
Marketing sits at the heart of modern business practice, so whether you have ambitions to become a marketing professional, contributing to the success of an exciting consumer-driven business, or you dream of being an entrepreneur and understand that being a good marketer will be at the crux of everything you do, our degree will contribute invaluably to your future career.
**Why study at Buckinghamshire New University?**
Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills about how to develop and deploy marketing as an effective business tool.
You will gain both client and agency experience, giving you the opportunity to respond to live briefs, pitch new ideas and develop marketing strategies for both regional and global businesses alike.
On this programme, you will be exposed to, the different types of roles, jobs and career pathways to be found in marketing, such as brand and marketing managers, consultants, researchers and emerging areas, such as e-commerce and data analysts.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. BNU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
**What will I study?**
This course aims to provide you with knowledge of how to understand and deploy best practice in marketing in order to successfully begin a career in marketing, whilst at the same time help give you the skills which will enable you to develop your career as that world continues to change.
On this programme, you will:
- develop a commercial mind-set that links marketing to business at both a tactical and strategic level
- develop a clear understand of the evolving role and importance of the consumer in modern marketing
- develop an understanding of the critical role of digital technology in business and marketing, and where and how this can be used effectively and efficiently
- gain a strategic and global view with recurring themes throughout of problem solving, creative thinking and developing empathy.
**How will I be taught and assessed?**
This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.
Academics who teach on the programme have a wide range of experience and ongoing links with industry. Many of our staff are guest lecturers, conference speakers and content contributors so you’ll be learning from real leaders in their fields.
We also welcome a wealth of guest speakers; top professionals from across industry come to BNU to help you understand how your degree applies to working in business, and how you can learn from their experiences.
Assessment at all levels is by coursework, practical tasks and exams, with some modules being assessed by 100% coursework.
Your dissertation/consultancy project, completed in your final year, represents a major piece of independent research focused on strategic business issues of your choice.
Course Details - Modules
Modules are not listed for this Course.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N504
Institution code:
B94
Campus Name:
Buckinghamshire New University
Campus code:
Points of Entry
The following entry points are available for this course:
Foundation
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
A typical offer will require a UCAS Tariff score between 32 - 56.
Every application is considered on an individual basis.
For further details of our international English entry requirements, please visit our General Entry Requirements pages.
Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year.
Please click the following link to find out more about qualification requirements for this course
