Our BA (Hons) Marketing degree provides the perfect blend of practical theory and hands-on experience allowing you to learn the latest communications strategies whilst working with real-life organisations to implement them. We are committed to supporting you to become a success inside and outside of the lecture theatre.
We are proud to be industry accredited by professional body, the Chartered Institute of Marketing (CIM). Graduating with an accredited degree provides you with a competitive advantage that is recognised nationally and internationally, opening doors for you and giving you exemption from professional CIM qualifications.
**Why study this subject?**
Do you like to help drive forward business goals and growth through sharp market insight and strong creative strategy? Our Marketing degree is the perfect way to gain a comprehensive understanding of the role of the marketer and the skills required to research, design, develop and deploy marketing plans at local and global level.
We provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further post-graduate study. Recent graduates have gone to work for companies like Mediacom, Spark Foundry and Vodafone.
**Why study at Buckinghamshire New University?**
We have a high lecturer to student ratio that ensures that you will receive continual and first-hand support throughout your degree. Our industry experienced lecturers bring a wealth of knowledge to the programme and are focused on helping you achieve your best. They are always on hand to help with any questions you may have and are more than happy to recommend further resources to strengthen your knowledge. We see you as an individual and will support you to help you to stretch and excel your abilities and graduate with a versatile and in-demand degree.
**What will I study?**
We believe that learning doesn’t just take place in the lecture theatre, our Marketing degree has been designed to give you ample opportunity to put your education into practise. Companies join us from industry to set live briefs for you to complete, allowing you to directly apply what you have been learning whilst developing your skills through working with a real-life business. Companies we have previously worked with include, Hovis, Sacla’, Buckinghamshire Mind and One Can Trust.
In your first year you will study a broad range of topics including, marketing principles, consumer psychology, organisational behaviour and data insight for business decisions to solidify your understanding of the foundations of business and marketing.
During your second year, you will further your understanding and develop your skills through topics, including, business consulting, strategic marketing, business economics and customer experience.
In your final year, the emphasis will be on transitioning you from student to graduate. You will study a number of topics, ranging from international marketing management to consumer brand relationship. You will also undertake either a dissertation on a topic of your choice or a consultancy project.
**How I will be taught and assessed?**
The assessment tasks include individual reports, presentations, examinations, enterprise activities and project work in a combination designed to meet the different learning styles of the individual.
At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, workshops, tutorial sessions, independent study and guest speakers to enhance the learning experience.
Our lecturers work hard to ensure that you learn the latest industry standard practices and knowledge. To support in the delivery of this we also welcome industry experts and professionals to deliver guest lectures, case studies and live briefs to enrich your learning experience and give insight on the latest trends and what companies are looking for.
Course Details - Modules
Year One: Business Management, Career Viewpoint, Consumer Psychology, Marketing, Marketing communications, The Graduate Challenge. Year Two: Digital Marketing, Business Analytics, Business to Business and Services Marketing, Consumer Insight, Enterprise Projects, Measuring Campaign Effectiveness, Selling & Sales Management. Year Three: Advertising and Communications Strategy, Business Information Systems, Consultancy Project, Corporate Communications and Reputation Management, Dissertation, International Marketing Management, Managing Innovation in Business, Market Place, Strategic Decision Making, The Consumer-Brand Relationship.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N502
Institution code:
B94
Campus Name:
Buckinghamshire New University
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
A typical offer will be a UCAS Tariff score of 88 - 112.
A minimum of two full A-levels (or equivalent) is required.
Every application is considered on an individual basis.
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year.
Please click the following link to find out more about qualification requirements for this course
