Course Summary

Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business. Brunel’s Marketing Management BSc with Placement offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services. As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face. You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement). A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management. There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page. You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers. Our Marketing Management BSc with Placement is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.

Course Details - Modules

Year 1 Introduction to Management Enquiry Introduction to Accounting and Financial Management International Business Environment Managing Information with Technology Organisational Behaviour and Analysis Principles and Practice of Marketing Year 2 Critical Perspectives in Management Consumer Behaviour Digital Marketing Marketing Communications Marketing Research Marketing Channels and Logistics Preparing for Placement and a Graduate Career Year 3 is an optional placement year Year 4 Core Modules International Marketing Issues and Controversies in Marketing Project Strategic Marketing Optional Modules Business Ethics, Environmental Sustainability and Governance Brand Management Entrepreneurship and Small Business Ventures Database and Customer Relationship Marketing Strategic Marketing

Course Details – Assessment Method

Assessment Methods are not listed for this Course.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: N2N5

Institution code: B84

Campus Name: Main Site

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

Obtain a minimum of 120 UCAS tariff points in the Access to HE Diploma with 45 credits at Level 3. Access course must be in a Business related subject.

in Business/Enterprise & Entrepreneurship/Personal & Business Finance and an A level at grade B

in Business/Enterprise & Entrepreneurship/Personal & Business Finance and an A level at grade B

in Business or Enterprise and Entrepreneurship only.

in Business or Enterprise and Entrepreneurship only.

in any subject with A levels grade BB

in any subject with A levels grade BB


Please click the following link to find out more about qualification requirements for this course

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
IELTS (Academic) 6.5 with no less than 5.5 in each subsection
Institution's Own Test with no less than 55% in each subsection
TOEFL (iBT) 92.0 with a minimum of: Reading - 18 Listening - 17 Speaking - 20 Writing - 17
PTE Academic 58.0 with a minimum of 51 in all subscores

Brunel University London - English Language Requirements

https://www.brunel.ac.uk/international/English-Language-Requirements

Unistats information

Student satisfaction : 59%

Employment after 15 months (Most common jobs): 60%

Go onto work and study: 85%

Fees and funding

EU 9250.0 Year 1
England 9250.0 Year 1
Northern Ireland 9250.0 Year 1
Scotland 9250.0 Year 1
Wales 9250.0 Year 1
Channel Islands 9250.0 Year 1
International 17355.0 Year 1

Additional Fee Information

Additional Fee Information are not listed for this Course.

Provider information

Kingston Lane
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Uxbridge
UB8 3PH

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