Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.
Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.
As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.
You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).
A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.
There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.
You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers.
Our Marketing Management BSc is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.
Course Details - Modules
Year 1
Introduction to Management Enquiry
Introduction to Accounting and Financial Management
International Business Environment
Managing Information with Technology
Organisational Behaviour and Analysis
Principles and Practice of Marketing
Year 2
Critical Perspectives in Management
Consumer Behaviour
Digital Marketing
Marketing Communications
Marketing Research
Marketing Channels and Logistics
Preparing for Placement and a Graduate Career
Year 3
Core Modules
International Marketing
Issues and Controversies in Marketing Project
Strategic Marketing
Optional Modules
Business Ethics, Environmental Sustainability and Governance
Brand Management
Entrepreneurship and Small Business Ventures
Database and Customer Relationship Marketing
Strategic Marketing
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N2NM
Institution code:
B84
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Obtain a minimum of 120 UCAS tariff points in the Access to HE Diploma with 45 credits at Level 3. Access course must be in a Business related subject.
in Business/Enterprise & Entrepreneurship/Personal & Business Finance and an A level at grade B
in Business/Enterprise & Entrepreneurship/Personal & Business Finance and an A level at grade B
in Business or Enterprise and Entrepreneurship only.
in Business or Enterprise and Entrepreneurship only.
in any subject with A levels grade BB
in any subject with A levels grade BB
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.5
with no less than 5.5 in each subsection
Institution's Own Test
with no less than 55% in each subsection
TOEFL (iBT)
92.0
with a minimum of:
Reading - 18
Listening - 17
Speaking - 20
Writing - 17
PTE Academic
58.0
with a minimum of 51 in all subscores
Brunel University London - English Language Requirements
