Develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Abertay’s BSc (Hons) Marketing and Business Management is delivered within the School of Business, Law and Social Sciences.
We will learn how to understand different markets, manage customer relationships and communicate brand strategy effectively. You will develop the skills in business decision making, functions and challenges that make for highly effective managers.
This degree is predominantly about the sociological understanding of marketing (or customers) and differs from its sister programme, Digital Marketing and Business Management, which focuses more on computer-facilitated marketing.
This is a highly practical programme with employment at its heart. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons.
Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business management, accounting and marketing. As you progress, you can add a subject specialism such as Events Management or change to Digital Marketing.
Abertay is ranked:
• 100% overall student satisfaction in the 2021 National Student Survey
• UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide)
• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)
• UK Top 10 - Student Satisfaction (National Student Survey 2020)
Course Details - Modules
Year 1 core modules (subject to change over time) - ANF101 Introduction to Accounting; BMT103 Managing People & Ideas; BMT107 Introduction to Marketing; SOC103 Sociology of Media. You will also be required to select one option and one elective module. For detailed module information please check our website.
Course Details – Assessment Method
Assessment varies substantially across modules. Some modules, particularly where there is professional accreditation, have more traditional assessments such as exams. However, where we can, we like to vary the types of assessment. Therefore students can expect to create presentations, videos, posters, reports, research outputs, practical exercises, strategic papers, design processes or products and so on. As the programme has multiple options, students will be able to experience a wide range of assessments.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N500
Institution code:
A30
Campus Name:
Abertay Campus
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Year 2
Year 3
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
To include a literate subject
Entry into Year 2 with BBB to include Business Studies
Business - entry into Year 2
Business - entry into Year 2
Entry into Year 2 with an HNC in one of the following:-
Advertising & PR - Graded Unit B
Business - Graded Unit B
Business: Administration & IT - Graded Unit B
Business: Management & Leadership - Graded Unit B
Business: Marketing & Public Relations - Graded Unit B
Events Management - Graded Unit B
Hospitality Management - Graded Unit B
Hospitality Operations - Graded Unit B
Management & Leadership - Graded Unit B
Marketing - Graded Unit B
Marketing Communications - Graded Unit B
Social Science - Graded Unit B
Supply Chain Management - Graded Unit B
Travel & Tourism - Graded Unit B
Entry into Year 1 with an HNC in one of the following:-
Administration & IT - Graded Unit B
Accounting - Graded Unit B
Human Resource Management - Graded Unit B
Music Business - Graded Unit B
Retail Management - Graded Unit B
Entry into Year 3 with and HND in one of the following:-
Business: Marketing & Public Relations - Graded Unit B
Marketing - Graded Unit B
Entry into Year 2 with an HND in one of the following:-
Administration & IT - Graded Units BB
Advertising & PR - Graded Unit B
Business: Administration & IT - Graded Unit B
Business: Management & Leadership - Graded Unit B
Events Management - Graded Unit B
Hospitality Management - Graded Unit B
Hospitality Operations - Graded Unit B
Human Resource Management - Graded Unit B
Retail Management - Graded Unit B
Social Science - Graded Unit B
Supply Chain Management - Graded Unit B
Travel & Tourism - Graded Unit B
Entry into Year 1 with an HND in one of the following:-
Music Business - Graded Unit B
To include a literate subject
Entry into Year 2 to include Business Management
To include a literate subject at S5 or H4
Business (all pathways)
Entry into Year 2 with DDD Business
To include a literate subject
Applicants should have National 5/GCSE English and Maths/Lifeskill Maths/Application of Maths at grade C/4 or equivalent
Please click the following link to find out more about qualification requirements for this course
We look for applicants to have achieved an overall IELTS score of 6.0 with no individual test lower than 5.5.
Some degrees have higher requirements - refer to the 'entry routes' tab of each degree for more detail.
Employment after 15 months (Most common jobs):
40%
Go onto work and study:
95%
Fees and funding
Republic of Ireland
9250.0
Year 1
Scotland
1820.0
Year 1
England
9250.0
Year 1
Northern Ireland
9250.0
Year 1
Wales
9250.0
Year 1
EU
14000.0
Year 1
International
14000.0
Year 1
Additional Fee Information
The International/EU fees will be £15,500 for the following courses:-
BA (Hons) Computer Arts
BA (Hons) Game Design and Production
BSc (Hons) Computer Game Applications Development
BSc (Hons) Computer Games Technology
BSc (Hons) Computing
BSc (Hons) Cybersecurity
BSc (Hons) Ethical Hacking
Provider information
Bell Street
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Dundee
DD1 1HG
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