Marketing is an exciting and dynamic industry where every week can be different. Our Degree will prepare you for a career in Marketing, combining essential knowledge with practical experience and training. This degree reflects the modern world of marketing; incorporating digital communications, data analytics and social media alongside the traditional skills and knowledge which will form the foundation of your marketing career.
Marketing can seem full of contradictions: It is a fast-changing industry with new strategies constantly developing; but it is built on the simple idea that meaningful stories can impact peoples’ lives. It is driven by technology and increasingly reliant on data and digital; but it is about empathy and understanding human behaviour. It is closely tied to a business’s finances and concerned with return on investment; but it is also creative – you could find yourself designing campaigns, overseeing photography, editing written copy, or giving feedback on artwork.
Marketing is a practical, hands-on process – not just a collection of theories learnt in a classroom. We make extensive use of case study material, guest speakers, workplace visits and project work to help you apply what you’ve learnt.
The programme combines academic study with real-world scenarios, developing your knowledge with marketing problem-solving situations. You will gain valuable, real-world experience of marketing on a year-long placement between your second and third years of study.
In your first year you will develop a general grounding in Marketing. In the second and third years of the course you will have opportunities to specialise your knowledge with contemporary marketing modules which go into key areas in greater depth. In your final year you will undertake a piece of research into a topic of your choosing. Throughout the course you will also learn important managerial skills, preparing you to manage your own marketing team.
Course Details - Modules
https://www.yorksj.ac.uk/N106
Course Details – Assessment Method
https://www.yorksj.ac.uk/N106
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N106
Institution code:
Y75
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Year 2
Year 3
Year 4
Entry Requirements for Advanced Entry (Year 2 and Beyond)
For Second Year entry, applicants must have completed the first year of Higher Education in a similar subject with a total of 120 credits.
For Third Year entry, applicants must have completed the first and second year of Higher Education in a similar subject with a total of 240 credits.
Applicants will need to submit a transcript of their completed study, and offers will be subject to a mapping exercise of modules to ensure an appropriate alignment of course content.
Please be aware that transfer applications are subject to availablity of space on the selected academic year of your chosen course.
For more information on the transfer process, please see https://www.yorksj.ac.uk/study/undergraduate/apply/transferring-to-york-st-john-university/.
If transferring to the final year of a course containing a placement or study abroad year, you must have also completed a placement or study abroad year prior to starting the course.
International applicants
Standard Qualification Requirements
Please click the following link to find out more about qualification requirements for this course
https://www.yorksj.ac.uk/N106
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
English Language Entry Requirement Information are not listed for this Course.
Unistats information
Student satisfaction :
70%
Employment after 15 months (Most common jobs):
69%
Go onto work and study:
92%
Fees and funding
England
9250.0
Year 1
Northern Ireland
9250.0
Year 1
Scotland
9250.0
Year 1
Wales
9250.0
Year 1
Channel Islands
9250.0
Year 1
Republic of Ireland
9250.0
Year 1
EU
9250.0
Year 1
International
12750.0
Year 1
Additional Fee Information
For courses with an optional Placement Year, during the Placement Year your fees will be reduced to 15% of the annual fee value.
Provider information
Lord Mayor's Walk
Address2 are not listed for this Course.
Address3 are not listed for this Course.
York
YO31 7EX
Career tips, advice and guides straight to your inbox.