Our Fashion Marketing Degree is developed for the industry of the future and delivered by academics with real experience from the field. Explore the theories and creative concepts behind global fashion marketing with an emphasis on the needs of a new digital era. Fashion marketers use various techniques to make brands stand out and remain popular in a fast-paced, highly-competitive market. Through a dynamic programme of academic study, creative challenges and professional skills development you will gain essential knowledge in the theory and application of these techniques. You will also gain a wider understanding of marketing as a business function, learning to recognise and meet customer needs, plan marketing campaigns and use the full marketing mix effectively. We’ll help you to develop content creation skills and learn to exploit the potential of social media as part of a fashion marketing campaign. Balancing the creative aspects of marketing with increasingly important skills in data analysis and interpretation. You’ll learn how to transform consumer insights from rich data into future fashion trends as well as how to promote these trends to your audience. With our digital focus we will prepare you to connect with a marketplace of digitally-savvy consumers who are disrupting and transforming global fashion markets today. We work hard to keep our courses relevant, agile and responsive to ever-changing industry demands. Our ever-growing network of industry partners provides opportunities to enhance your degree and boost your career potential. You will have the chance to hear from specialists and experts through guest lectures. Live fashion briefs and industry placements give your learning real-world relevance. Our London campus offers you unique opportunities at the heart of the fashion industry. You will leave us with highly employable professional skills and a strong personal portfolio and rich industry experience.

Modules Compulsory modules: Practising Responsible Business Behaviours: This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organisations, and so on. Principles of Fashion Marketing: The module will introduce the students to the key elements of fashion marketing, and how the industry develops strategies in line with their target market. Consumer behaviour theories and their application in a fashion context will be explored. Students will develop a firm understanding of the differing product, pricing and distribution strategies required for mass versus luxury markets as well as the fragmented nature of promotion across these varied market segments. Fashion, Society & Culture: The module will provide the students with an understanding of the evolution of fashion from a historical as well as a contemporary perspective. The impact of design, globalisation, technology, culture and people on lifestyle trends and fashion will be discussed and analysed. By identifying the key drivers of change in fashion, past and present, the students will develop a greater understanding of how these patterns of change could impact on the development of the industry in global markets in the future. Business analytics and the Blockchain: The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics and anticipate the effects of the blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Basic statistical models are introduced in this module. As future business leaders, students will learn to understand blockchain, explore blockchain trends, investigate the market disruptions caused by technology and the impact of blockchain in industries worldwide. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques, and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques. Product Development: Concept to Consumer: The module will introduce the students to the product development process in the fashion industry. The focus will be on the links between market needs and the stages involved in realising the product through to the consumer. The students will also gain a clear understanding of the cost issues that relate to new product development, developing innovations in textiles, designing and creating sustainable fashion product, the impact of globalisation and how digital and analytical tools are being developed to automate roles within the development process. Visual Fashion Communications: The module will be practice-based, developing skills to creatively communicate fashion concepts, products and promotions to both consumers and industry professionals, visually and verbally. Using industry-standard software, students will develop the core skills to create original promotions for platforms such as social media, retail environments or the web. All modules are worth 20 credits unless stated otherwise.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N216

Institution code: Y75

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Year 3

Year 4

For Second Year entry, applicants must have completed the first year of Higher Education in a similar subject with a total of 120 credits. For Third Year entry, applicants must have completed the first and second year of Higher Education in a similar subject with a total of 240 credits. Applicants will need to submit a transcript of their completed study, and offers will be subject to a mapping exercise of modules to ensure an appropriate alignment of course content. Please be aware that transfer applications are subject to availablity of space on the selected academic year of your chosen course. For more information on the transfer process, please see https://www.yorksj.ac.uk/study/undergraduate/apply/transferring-to-york-st-john-university/. If transferring to the final year of a course containing a placement or study abroad year, you must have also completed a placement or study abroad year prior to starting the course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 70%

Employment after 15 months (Most common jobs): 69%

Go onto work and study: 92%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
EU	9250.0	Year 1
International	12750.0	Year 1

For courses with an optional Placement Year, during the Placement Year your fees will be reduced to 15% of the annual fee value.

Lord Mayor's Walk
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York
YO31 7EX