Physical print media is perhaps considered a relic of a time past. It may never go away completely but as you’re already reading this online you know how important a tool the web is. Digital marketing is ripping up the (physical) marketing rulebook and changing the way businesses, charities, universities and just about anyone else, communicate with the world around them. Our Digital Marketing & Data Analysis course will equip you with the modern marketing know-how you’ll need to navigate this brave new world but we won’t just focus on pure marketing skills. This digital revolution is all thanks to data. Big Data. Data so big there are jobs and courses dedicated just to getting to grips with it. This course will take you behind the scenes of digital marketing and make sure you understand how and why data analytics is causing such a stir in the marketing world. You will build a portfolio of marketing material to demonstrate your creative and practical skills. Developing engaging web content, video content, customer personas, campaign proposals and analytics presentations. You will learn the theory behind the practice to create content with purpose, plan your own campaigns and track the results. The course will emphasise data analysis as central to marketing practice. You will confidently evaluate consumer behaviour, digital trends, and effective web design – making use of a range of strategies to understand customer needs. We will help you set yourself apart as a trusted source of marketing knowledge, whilst also responding to ethical concerns around the use of personal data. Our course will provide you with comprehensive knowledge and skills in digital marketing and allow you to think analytically, strategically and ethically about cutting-edge marketing practices. Thank you for reading. For more information, please visit our website.

https://www.yorksj.ac.uk/N111

https://www.yorksj.ac.uk/N111

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N111

Institution code: Y75

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Year 3

For Second Year entry, applicants must have completed the first year of Higher Education in a similar subject with a total of 120 credits. For Third Year entry, applicants must have completed the first and second year of Higher Education in a similar subject with a total of 240 credits. Applicants will need to submit a transcript of their completed study, and offers will be subject to a mapping exercise of modules to ensure an appropriate alignment of course content. Please be aware that transfer applications are subject to availablity of space on the selected academic year of your chosen course. For more information on the transfer process, please see https://www.yorksj.ac.uk/study/undergraduate/apply/transferring-to-york-st-john-university/. If transferring to the final year of a course containing a placement or study abroad year, you must have also completed a placement or study abroad year prior to starting the course.

Please click the following link to find out more about qualification requirements for this course

https://www.yorksj.ac.uk/N111

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 70%

Employment after 15 months (Most common jobs): 69%

Go onto work and study: 92%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
EU	9250.0	Year 1
International	12750.0	Year 1

For courses with an optional Placement Year, during the Placement Year your fees will be reduced to 15% of the annual fee value.

Lord Mayor's Walk
Address2 are not listed for this Course.
Address3 are not listed for this Course.
York
YO31 7EX