- Learn from staff with extensive industry experience as you engage with real-world PR projects - Develop as a critical thinker and master the art of how to communicate effectively and creatively across multiple platforms - Choose from a broad range of teaching content allowing you to explore various career pathways in public relations, journalism and media communications - Use the Work Placement module to gain experience in an office environment relevant to your career aspirations - Produce your own media content in our Multimedia Centre’s outstanding industry-standard facilities, including two HD TV studios with green screens, a newsroom, and a computerised radio studio Are you ready to make a lasting impression? As a public relations executive you’ll need to know how to manage the reputations of people, products and organisations effectively by telling the right stories on the right platforms at the right time. Our Public Relations and Journalism degree is designed to help you do just that by developing quality critical and creative expertise in public relations. You’ll learn to manage communications and implement a wide range of public relations initiatives using traditional and digital tools. Whether you’re exploring an individual or collaborative approach you’ll be closely supported by academic and industry professionals. This dynamic three-year programme of study combines the analytical and practical elements of 21st-century public relations. You will learn about the PR industry and its connections to the media; its history and development within the digital media landscape, and the powerful role it plays in areas as diverse as marketing, celebrity culture, and political communications. Alongside this, you will have the opportunity to gain an insight into the skills required to produce media content using industry-standard facilities. As well as innovative practical workshops and work placements, you will explore a range of digital, physical and online resources to support your in-class teachings and creative projects, and have the opportunity to work to real-world briefs. Year 1 develops your core academic skills and introduces you to journalism and Key Concepts in Media and Communication. Practical modules enhance your Media Skills and there are modules on Design Thinking and Persuasive Writing. In Year 2, you study journalism in more depth, including its relationship with digital and social media. You also take specialist modules exploring Professional Media Writing; Social Media, Advertising and Branding, and Podcasting. A range of optional modules include Exploring Media Theory and Feature Writing. The second-year Work Placement module allows you to go beyond the lecture theatre to work in a PR setting where you can gain valuable experience and apply your learning in a real office environment. In the final year, you take a module in documentary and photojournalism, update your knowledge of media law and study a module designed to provide insight on communications in the political arena. For the Extended Independent Study, you can produce a portfolio of articles, a more practical media project or undertake a conventional dissertation on any aspect of the programme that interests you. Optional modules include Community Media, Business Storytelling and Celebrity Culture. Studying Public Relations and Journalism at Winchester is an excellent preparation for a successful career in PR and the media. Our up-to-date course content ensures you have the relevant critical and practical skills to succeed in the modern workplace. Graduates can expect to find work in the creative industries, PR consultancy, in-house public relations, business-to-business, journalism, marketing and communications, fashion and celebrity industry, the third sector, and political communications.

Modules are not listed for this Course.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: P250

Institution code: W76

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications). If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Student satisfaction : 60%

Employment after 15 months (Most common jobs): 75%

Go onto work and study: 100%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1

*Please note, the tuition fee for students from the rest of the EU (excluding ROI) are yet to be confirmed by the University. For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).

Sparkford Road
Winchester
Address3 are not listed for this Course.
Hampshire
SO22 4NR