- Learn from staff with extensive industry experience as you engage with real marketing projects - Gain vital networking and skills development on a year-long work placement approved by the Winchester Business School before moving on to the final year of study - Study specialist marketing modules in the key areas of branding, enterprise, management and digital marketing - Learn how to create a brand, undertake market research and respond to marketing briefs - Our graduates take up careers within a range of prestigious organisations, while some start their own businesses - Our campus is friendly and compact with a community feel, offering first-class, sustainable facilities for learning and teaching. How do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry with diverse sectors, roles and career paths. Our three-year Marketing course gives you a critical understanding of the topic within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. And our staff bring an an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content. The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills. The second year provides you with opportunities to hone your marketing management capabilities, via marketing-research projects and external marketing related competitions. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities. The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society. Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, consultancy project, work experience or research into management issues. Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice. Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison. Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.

Developing a critical understanding of marketing is fundamental to the course; theoretical concepts are explored in many contexts, allowing students to gain problem-defining skills. Analytical skills are developed to enable students to interpret and translate data to make marketing decisions. Year 1 - students are introduced to the business principles underlying marketing. Students gain an understanding of the marketing profession and identify and develop key marketing skills. The emphasis of Year 2 is how to respond to consumers and stakeholder needs to create viable marketing opportunities, as well as providing opportunities for students to hone their management capabilities. Year 3 is strategic in nature allowing students to develop critical thinking skills. Students consider the complexities and ethical implications of marketing, exploring the relationship between culture & marketing and marketing & society. There is a one year work placement before the 3rd year of study.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: 3R93

Institution code: W76

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Year 3

Applicants who wish to apply for advanced standing (exemption from part of a programme) based on previous study are considered on an individual basis. Applicants are required to provide transcripts. confirming the module titles and grades they have already achieved, as well as module handbooks and/or programme specifications showing the learning outcomes of the modules completed.

Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications). If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Student satisfaction : 60%

Employment after 15 months (Most common jobs): 75%

Go onto work and study: 100%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1

*Please note, the tuition fee for students from the rest of the EU (excluding ROI) are yet to be confirmed by the University. For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).

Sparkford Road
Winchester
Address3 are not listed for this Course.
Hampshire
SO22 4NR