- Learn from a teaching team with fashion industry experience
- Set yourself up to flourish in your degree and beyond with our Foundation Year
- Opportunities for placements and internships
- Study abroad in the USA and France
If you can see yourself running catwalk shows at London Fashion Week, creating compelling campaigns for international brands or sourcing the latest trends for an online fashion retailer, then our three-year degree course could be the perfect fit for you.
Fashion Marketing at Winchester focuses on the commercial face of the fashion-industry, embracing digital media and the latest marketing technologies. As part of the Department of Marketing Event and Project Management within the Business School, we aim to help you become an innovative, responsible and confident marketer and manager.
Our programme has links with a range of industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. There are opportunities for international study in the USA and France (in the second year of study), students are supported to find work placements at London Fashion Week, and there are opportunities for field trips.
The Foundation Year (first year of study) gives you the chance to commence your studies with us if you have not quite achieved the degree qualifications required or if you feel you would benefit from the opportunity to develop your study skills and subject knowledge prior to embarking on your degree. Through a range of engaging, small-group lessons and practical placements, you will be equipped with the academic, professional and personal skills to help you succeed at university. Modules will cover broad topics as well as an introduction to your chosen subject area. You will also have the opportunity to study alongside students undertaking a range of degree programmes.
Year 1 introduces you to the key theories, concepts and perspectives underpinning the subject area, as well as outlining the scope of the fashion industry. Topics include: Introduction to Academic and Professional Studies, E-Publishing, Understanding Markets, Fashion in Focus, Managing Finance, Introduction to Media, and Marketing Principles.
Year 2 builds on your foundation year to provide further insight and opportunity to apply your learning in a range of areas such as Fashion Buying, Creativity Design and Innovation, Consumer Behaviour, Fashion Merchandising, Brand Identity and Design, Integrated Marketing Communications and Applied Marketing Research.
By Year 3, you are ready to study in a more independent manner and to actively consider your work options before graduation. You align your final major project to your preferred career path via a range of optional taught modules, a research project, dissertation or part-time work placement. You can continue to hone your advanced skills in the following topics, which support your final major project: Fashion Media and Identity, Sustainability and Responsibility in Fashion, Strategic Brand Management, Strategic Innovation Management, Creating a Social Media Campaign and Digital Marketing.
Our well prepared and skilled graduates go on to enjoy a wide range of careers within the fashion industry in marketing, media, brand management, writing and publishing, styling, advertising, public relations, trend forecasting, consumer research, buying, merchandising and visual merchandising. Graduates have gone on to work at Burberry, Harrods, WGSN, New Look and ASOS.
Course Details - Modules
Modules are not listed for this Course.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N59X
Institution code:
W76
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Foundation
Year 1
Year 2
Year 3
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Applicants who wish to apply for advanced standing (exemption from part of a programme) based on previous study are considered on an individual basis. Applicants are required to provide transcripts. confirming the module titles and grades they have already achieved, as well as module handbooks and/or programme specifications showing the learning outcomes of the modules completed.
International applicants
Standard Qualification Requirements
A GCSE A*-C or 9-4 pass in English Language is required.
Applicants are usually required to hold a minimum of 1 x A-level or equivalent qualifications (e.g. 1 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels.
If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.0
An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.
Unistats information
Student satisfaction :
60%
Employment after 15 months (Most common jobs):
75%
Go onto work and study:
100%
Fees and funding
England
9250.0
Year 1
Northern Ireland
9250.0
Year 1
Scotland
9250.0
Year 1
Wales
9250.0
Year 1
Channel Islands
9250.0
Year 1
Republic of Ireland
9250.0
Year 1
Additional Fee Information
*Please note, the tuition fee for students from the rest of the EU (excluding ROI) are yet to be confirmed by the University.
For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).
Provider information
Sparkford Road
Winchester
Address3 are not listed for this Course.
Hampshire
SO22 4NR
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