- Develop the skills of an advertising ‘creative’ using critical and creative expertise in media advertising production - Become proficient in effective messaging in a range of media from mobile videos to physical posters - Benefit from industry-standard facilities and a programme that offers individual and collaborative approaches closely supported by academic and industry professionals - Build a diverse portfolio of work that demonstrates the specialist skills and practical experience that employers really value Are you an ideas person… a creative problem-solver ready to work individually and collaboratively to create campaigns that effect change and promote products and services? If so, you will thrive on our vibrant Creative Advertising programme which combines the critical and practical elements of 21st-century media advertising. This multidisciplinary programme provides you with the practical capacity to research, design, reflect, develop, and produce advertising over a range of media platforms. The programme comprises a four-part structure, with an optional fifth strand. Theory – you will focus on social media theory, tools of persuasive communication, and critical engagement with advertising media, industry and wider culture. Commercial Film Production – you will focus on screen media and the practical production of audio-visual advertising content. Writing – you will focus on copywriting and press releases, gaining practical experience of working to exacting industry briefs. Design – you will focus on the practical use of digital media, both as a platform for the circulation of advertising, and as a media tool to enhance advertising content. Marketing (optional) – you will focus on the commercial aspects of advertising in order to acquire relevant business skills and knowledge. This holistic approach provides you with a broad experience of the diversity of advertising, while allowing you to tailor your learning to a particular area of advertising, media, and/or industry. In Year 1, you receive a solid grounding in Introduction to Public Relations and Business Communications as well as modules in Media Law and Introduction to Digital Publishing Skills. You also learn vital skills in Camera and Lighting, Editing and Sound, Persuasive Writing, and the Essentials of Advertising Design. In Year 2, you study Advertising and Branding, Media Campaign Management, and Media Writing. You also take modules in Copywriting, Social Media, Advertising, and Branding, and Advanced Commercial Visual Practice as well as a Work Placement which will provide you with experience in a professional environment relevant to your career aspirations. In your final year, you undertake a Major Project in Creative Advertising on a topic of your choice. This is a great way to build confidence and marketing expertise. It can take the form of a dissertation, consultancy project or research into advertising issues. You also take modules in Business Storytelling and Big Data and Algorithmic Cultures. A range of optional modules in Years 2 and 3 may include Creativity, Design, and Innovation, Editing, Animated Shorts, Digital Marketing and Climate Crisis and the Media. The programme is delivered by traditional lectures and seminars but also innovative practical workshops and work placements. You will explore a range of digital, physical, and online resources that will support your in-class teachings and creative projects. Equipped with skills in creative problem solving, teamwork, art direction and persuasive storytelling across diverse media platforms, a degree in Creative Advertising opens doors to a range of careers in the creative industries – one of the fastest growing sectors in the UK. The programme will also enhance your key flexible skills that support a route into a broad range of careers in wider communication work, HR, business, education, management and public service.

Modules are not listed for this Course.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N560

Institution code: W76

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications). If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Student satisfaction : 60%

Employment after 15 months (Most common jobs): 75%

Go onto work and study: 100%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1

*Please note, the tuition fee for students from the rest of the EU (excluding ROI) are yet to be confirmed by the University. For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).

Sparkford Road
Winchester
Address3 are not listed for this Course.
Hampshire
SO22 4NR