**OVERVIEW**
**Marketing is a dynamic business, with social media and e-commerce transforming the way many service sector companies manage their marketing approach. Our Marketing Management top-up degree course will enhance your existing knowledge and enable you to meet the demand for trained professionals with proven e-marketing skills across online and high street businesses.**
This one-year course is designed for anyone who has previously studied a relevant subject (up to Level 5). It will ensure you have a thorough grounding in marketing practice, creativity and innovation, developing competencies to succeed in management within the sector, while you will also be able to expand your knowledge into a range of specialist areas through a variety of optional study modules.
To help you put theory into practice during your studies, our marketing degree top-up course gives you the chance to engage with local organisations through live projects and case studies, while you will also have the opportunity to learn video production, livestreaming, podcasting and more practical skills in our Digital Creative Studio. By completing the course, you will be able to gain an industry-recognised qualification from the Chartered Institute of Marketing.
**WHY CHOOSE THIS COURSE?**
- **Practical application** – Get involved in live projects, case studies, promotional and PR work with market research and planning briefs conducted with local organisations
- **Enrichment** – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio
- **Specialise your studies** – Choose from a variety of specialist optional modules, such as Enterprise Risk Management or Advertising and Media Management
**FACILITIES**
Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.
If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.
**ACCREDITATIONS AND PARTNERSHIPS**
This course is accredited by the Chartered Institute of Marketing.
**PLACEMENTS**
We encourage students on our top-up course to gain work experience throughout your studies.
Employers we have worked with include Planeta Huerto SL (Spain), The Royal Society of Medicine (London), CA Technologies (Berkshire) and Beyond Beauty (Birmingham).
**CAREERS AND PROGRESSION**
Examples of careers you could pursue following this course:
- Marketing executive
- Digital marketer
- Public relations officer
- Media planner
- Social media manager
- Advertising account executive
You could also progress onto one of our postgraduate courses at University College Birmingham.
- **Please refer to our website www.ucb.ac.uk for the latest updates to this course**
Course Details - Modules
- Digital and Social Media Marketing
- International Marketing
- Leadership and Change Management
Plus one option from:
- Brand Management
- Advertising and Media Management
- Enterprise Risk Management
- Social Entrepreneurship
Plus one option from:
- Research Project
- Marketing Showcase
Course Details – Assessment Method
**Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk**
**ASSESSMENT**
Estimated breakdown of assessment for this degree course:
- **Coursework** – 61%
- **Practical assessment** – 22%
- **Written examinations** – 17%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.
Course Details – Professional Bodies
Chartered Institute of Marketing
How to Apply
Deadline are not listed for this Course. This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
Application Code are not listed for this Course.
Institution code:
B35
Campus Name:
University College Birmingham
Campus code:
Points of Entry
The following entry points are available for this course:
Year 3
Entry Requirements for Advanced Entry (Year 2 and Beyond)
- **Transferring from another university**
At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities.
- **What do I need to do?**
To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> **https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply**
Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.
International applicants
Standard Qualification Requirements
A relevant HND or a foundation degree in the areas of Marketing Management, Business Management, Finance and Business, with 240 credits.
If you are unsure if your previous qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email: direct@ucb.ac.uk
EU/international students
Academic: European and International qualifications studied in a relevant subject matter will also be considered applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer)
If you are unsure if your previous qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email
EU: euadmissions@ucb.ac.uk
International: International@ucb.ac.uk
Please click the following link to find out more about qualification requirements for this course
