**OVERVIEW**
**Modern-day marketing has been transformed by new digital technology, challenging all kinds of businesses to find talented graduates with the knowhow to make the most of new tools and developments. If you already have a background in this area, our Digital Marketing top-up degree course will expand upon your ability to implement the latest technologies effectively in today's marketing landscape.**
Designed for anyone who has previously studied a relevant subject (up to Level 5), this course will ensure you have a firm foundation in marketing and enhance your awareness of current practices. You will gain insight into the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness, as well as boosting your professional and career development.
As part of our Digital Marketing degree top-up course, you will be able to put your training into practice on live digital marketing and consultancy projects, as well as having the chance to get to grips with everything from video production to livestreaming and podcasting in our Digital Creative Studio. You will also enjoy a variety of opportunities to engage with leading industry professionals, network with agencies and hear from a range of expert guest speakers to give you a unique insight into the real world of marketing.
**WHY CHOOSE THIS COURSE?**
- **Practical application** – Take on live digital marketing and consultancy projects to apply your theoretical concepts to practical situations
- **Specialise your studies** – Choose from a range of optional modules to tailor your course for your interests, from advertising and media management to working with online communities
- **Enrichment** – Hear from top digital and social media industry experts and engage with marketing agencies, as well as boosting practical skills in our Digital Creative Studio
**FACILITIES**
Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.
If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.
**PLACEMENTS**
We encourage students on our top-up course to gain work experience throughout your studies.
Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton).
**CAREERS AND PROGRESSION**
Examples of careers you could pursue following this course:
- Digital marketer
- Social media manager
- Advertising account executive
- SEO specialist
- Pay-per-click (PPC) specialist
- Analytics manager
You could also progress onto one of our postgraduate courses at University College Birmingham.
- **Please refer to our website www.ucb.ac.uk for the latest updates to this course**
Course Details - Modules
- Brand Management
- Creative Digital Innovation
- Digital Planning and Analytics
- Marketing Showcase
Options:
- Advertising and Media Management
- International Marketing
- Enterprise Risk Management
- Social Entrepreneurship
- Managing On-line Communities
Course Details – Assessment Method
**Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk**
**ASSESSMENT**
Estimated breakdown of assessment for this course:
- **Coursework** – 68%
- **Practical assessment** – 24%
- **Written examinations** – 8%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
Deadline are not listed for this Course. This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
Application Code are not listed for this Course.
Institution code:
B35
Campus Name:
University College Birmingham
Campus code:
Points of Entry
The following entry points are available for this course:
Year 3
Entry Requirements for Advanced Entry (Year 2 and Beyond)
- **Transferring from another university**
At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities.
- **What do I need to do?**
To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> **https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply**
Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.
International applicants
Standard Qualification Requirements
A relevant HND or FdA degree with Digital or Marketing, with 240 credits.
If you are unsure if your previous qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email: direct@ucb.ac.uk
EU/international students
Academic: European and International qualifications studied in a relevant subject matter will also be considered applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer)
If you are unsure if your previous qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email
EU: euadmissions@ucb.ac.uk
International: International@ucb.ac.uk
Please click the following link to find out more about qualification requirements for this course
