**OVERVIEW** **Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.** Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills. Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting. **WHY CHOOSE THIS COURSE?** - **Work placement** – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement - **Practical application** – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio - **Industry approved** – Our marketing degree course is accredited by the Digital Marketing Institute (DMI), providing you with additional industry recognition - **Enrichment** – Network with digital marketing agencies and professionals, hear from expert guest lecturers and visit firms within the marketing industry **FACILITIES** Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software. If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities. **ACCREDITATIONS AND PARTNERSHIPS** This course is accredited by the Digital Marketing Institute (DMI). **PLACEMENTS** Our course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees. Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton). **CAREERS AND PROGRESSION** Examples of careers you could pursue following this course: - Digital marketer - Social media manager - Advertising account executive - SEO specialist - Pay-per-click (PPC) specialist - Analytics manager You could also progress onto one of our postgraduate courses at University College Birmingham. - **Please refer to our website www.ucb.ac.uk for the latest updates to this course**

**YEAR 1** - Fundamentals of Content Production - The People Perspective - Essentials of Marketing - Understanding Audience - Digital Toolkit - Social Media Management **YEAR 2** - SEO and Digital Advertising - UX Design - Digital Content and Copy - Campaign Planning - Marketing Intelligence Plus one option from: - Advertising Psychology - E-Commerce and Customer Experience Design - Interactive Media - Sales Management **YEAR 3** Work Placement (optional) **YEAR 3/4** - Strategic Marketing Management - Marketing Analytics - Managing Online Communities Choose one option from: - Marketing Final Major Project - Research Project Plus one option from: - Advertising and Media Management - Brand Management - International Marketing - Podcasting and Audio Production

**Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk** **ASSESSMENT** Estimated breakdown of assessment for this degree course: - **Coursework** – 68% - **Practical assessment** – 24% - **Written examinations** – 8% Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: 9N05

Institution code: B35

Campus Name: University College Birmingham

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Year 3

Transferring from another university At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. What do I need to do? To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Recognition of Previous Learning (RPL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.

Year 1 Entry: Students who are studying a combination of different qualification types will receive an offer that will be inclusive of all Level 3 qualifications. Advanced Entry: If you are unsure if your previous higher education qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email: direct@ucb.ac.uk

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
Cambridge English Advanced		BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill
IELTS (Academic)		BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component
Institution's Own Test		BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

http://www.ucb.ac.uk/our-courses/international/english-language-requirements/english-language-requirements-table.aspx

Student satisfaction : 63%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	12500.0	Year 1
International	12500.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1

UK: If you are a UK student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2021/22, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK Fees please go to our website here - https://www.ucb.ac.uk/study/fees-and-funding/undergraduate-fees/ EU and International: More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx

Summer Row
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Birmingham
B3 1JB