Sport has been transformed by media investment and emergent technologies that range from the latest English Premier League television and radio broadcast deals to the huge growth of online media. The football industry is supported by all media platforms including print, broadcast and online at multiple levels as a source of content, as well as a competitive business tool in the pursuit of audiences and as a forum and environment for social media discussion. Sports media is a multi-faceted environment and this degree provides you with a contextual degree on how public relations and journalism relate to the business of football. In this century, the mutual dependence of football business and the media has become central to understanding either industry. What was once back page news is now regularly seen on the front, and often before readers see any of this content they have seen or heard live coverage of games, wherever they are in the world, via television or the internet. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media. UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics. The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity. The foundation year provides students with an understanding of a range of concepts, models and practical skills related to the industry and will introduce you to the basic skills, roles and responsibilities including match reporting, law and ethics, camera and radio skills and page design.

Foundation Year Modules: Skills for Learning, Mental Wealth, Research Project, Contemporary Issues in Sport, Foundation of Media Practice, Media Law and Application Year 1 Modules: Principles of Sports Media, Understanding the Business of Football, Industry Competencies (Mental Wealth), Sport, Media and Society, Introduction to Broadcasting, Business of Digital Media Year 2 Modules: Applied Digital Journalism, Media Law and Ethics, Industry Readiness (Mental Wealth), Research Methods, Public Relations Strategy, TV Studio Production Year 3 Modules: Football Brand Management, PR Crisis Management in the Football Industry, Digital Futures, Professional Project, Industry Engagement (Mental Wealth)

This programme is predominantly assessed through coursework, however students will also be expected to undertake a number of written exams and will also be assessed through practical examinations for certain elements of the programme.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: FM1F

Institution code: U10

Campus Name: UCFB Etihad Campus

Campus code:

The following entry points are available for this course:

Foundation

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	A minimum of 5.5 required in each specific band.

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

Channel Islands	9250.0	Year 1
EU	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1

Additional Fee Information are not listed for this Course.

University Campus of Football Business,
Wembley Stadium
Address3 are not listed for this Course.
Brent
HA9 0WS