Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications. There are also huge organisations intrinsically linked to the football industry, who spend billions of pounds on sponsorship and advertising in football. Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation. You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.

Year 1 Modules: Understanding the Business of Football, Principles of Marketing, Integrated Marketing Communications, Understanding Sports Fan Behaviour, Data Analytics, Industry Competencies (Mental Wealth) Year 2 Modules: The Organisation and Market of World Football, Theory of Digital Marketing, Research Methods, Practice of Digital Marketing, Stadium and Event Organisation, Industry Readiness (Mental Wealth) Year 3 Modules: Strategic Management, Football Brand Management, Professional Project, Global Marketing Management, Industry Engagement (Mental Wealth)

This programme is predominantly assessed through coursework, however students will also be expected to undertake a number of written exams and will also be assessed through practical examinations for certain elements of the programme.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: FMA1

Institution code: U10

Campus Name: UCFB Wembley

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Year 3

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	A minimum of 5.5 required in each specific band.

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

Channel Islands	9250.0	Year 1
EU	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1

Additional Fee Information are not listed for this Course.

University Campus of Football Business,
Wembley Stadium
Address3 are not listed for this Course.
Brent
HA9 0WS